Head of Performance Marketing - WSI World (Abbotsford)

Head of Performance Marketing $50,000-$100,000 About the Role We are seeking an experienced performance marketing leader who is ready for their next growth step — someone who has built and scaled campaigns inside an agency environment and now wants to lead a larger team, own client growth outcomes, and shape the next chapter of an evolving business unit. This is a senior leadership role combining paid media expertise, team leadership, client strategy, and commercial accountability. What You’ll Be Responsible For Empty heading Performance & Delivery Leadership - Own the paid media strategy across client accounts (Google, Meta, LinkedIn, programmatic, emerging platforms) - Elevate campaign structure, reporting rigor, and optimization standards - Build repeatable delivery frameworks and best practices - Ensure strong margin discipline and scalable operations - Introduce innovation in measurement, attribution, and automation Client Growth & Commercial Impact - Act as senior strategic lead on key accounts - Support upsells, renewals, and expansion opportunities - Partner with sales on complex opportunities - Translate performance insights into growth strategy conversations - Improve retention through proactive strategic leadership Team Leadership & Capability Building - Lead, mentor, and elevate a team of paid media specialists - Establish clear accountability, KPIs, and standards of excellence - Recruit and develop top-tier talent - Create a culture of performance and ownership - Raise the overall bar of technical and strategic depth Business Unit Evolution - Help shape the next stage of Utopiads’ growth - Improve pricing, packaging, and positioning - Implement scalable systems and workflow improvements - Bring senior-level agency thinking into operational maturity Empty heading Who This Role Is For This is ideal for someone who: - Has 5–10+ years of agency experience in paid media - Has managed meaningful monthly ad budgets (six- or seven-figure aggregate portfolios) - Has led teams and wants to step into broader leadership responsibility - Is commercially minded — understands margin, scope control, and growth - Wants to move from “campaign management” to business leadership - Is ready for a larger platform and greater impact Empty heading What We’re Looking For - Deep hands-on knowledge of Google Ads, Meta Ads, and performance platforms - Solid understanding of tracking, attribution, analytics, and conversion optimization - Experience managing and developing paid media teams - Proven track record improving performance across accounts - Confidence in client-facing strategic conversations - Ability to balance strategic thinking with operational execution - AI fluency and experience with AI-powered analytics tools and automations Why Join Us - Opportunity to shape and lead a growing performance division - Real leadership influence — not just account management - Direct impact on revenue and growth - Platform within a global digital and AI advisory network - A business unit ready for its next level of sophistication Apply on Kit Job: kitjob.ca/job/2o5wt7