Senior Admissions Advisor, Abbotsford British Columbia

About WCC Western Community College is a privately held provider of post‑secondary education in British Columbia, offering a Bachelor of Hospitality Management degree program and more than 60 career training diploma and certificate programs in the fields of business, accounting, healthcare, education, hospitality, information technology, legal studies, and warehousing, using industry‑based market‑driven curriculums. We provide a dynamic, collaborative, and engaging learning environment to our students with a very high standard of community‑driven post‑secondary education.

We value diversity, equity, and inclusion. Our college does not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, or marital status. We are committed to be an equal employer and to creating a diverse environment where employees are involved and respected. All qualified applicants will receive the same consideration for employment.

Job Title Senior Admissions Advisor

Responsibilities

Guide prospective students throughout the admissions process, including handling inquiry calls, emails, walk‑ins, and scheduling appointments.

Conduct admission interviews and follow up with prospective students.

Assist potential students in determining program suitability and eligibility into our programs.

Guide and advise prospective students through the enrollment process: admission requirements, application processes, document verification, WCC curriculum, postsecondary education, and career opportunities. Accompany potential students on a campus tour or virtual tour, introducing them to the campus and classrooms.

Ensure you are prepared to learn all programs for student information.

Utilize and review materials regularly such as program curriculum, information package and printed materials, Ministry guidelines, admission reports, and PTIRU information to ensure that all information given is accurate.

Cooperate with the financial services office in tracking and assisting each new enrollment.

Collaborate with the academic department to ensure student retention.

Maintain contact/rapport with students to monitor their progress during their program; practice“open door” policy.

Ensure CRM notes are clear, maintained, and every inquiry has a next step.

Manage outbound lead calls which are done additionally outside work hours and weekends to work with students during their available time.

Ensure that a student's admission is approved only if the student is eligible as per program admission requirements and documented verification.

Achieve agreed upon enrollment targets and outcomes.

Promote the programs and services of the College.

Carry out daily activities to schedule face‑to‑face, phone, and virtual appointments.

Coordinate enrollment efforts with lead flow and established targets. Maintain monthly targets.

Prospect outside business with agents and partners and third‑party business partners.

Analyze lead quality and status reports. Follow up on cancellations and start date changes.

Ensure admissions reports in CRM are up to date and accurate.

Review and analyze and verify transcripts and other official documents to determine admission status.

Administrate the student registration process and ensure that student files have complete documentation that complies with PTIRU regulations.

Ensure student profiles are created and updated in the College Student Information System.

Ensure compliance with the Private Training Institutions Regulatory Unit (PTIRU).

Abide by the process of admission and records.

Use the assigned system to maintain accurate notes of all communications and conversations.

Track and report on weekly activities (leads, appointments, interviews, enrollments, cancellations).

Inform Director of Admissions of concerns and situations that may result in program failure or attrition.

Participate in graduation functions, marketing events, job fairs, and other such activities that directly or indirectly promote admissions.

Conduct and participate in school/career day presentations, information sessions and participating at trade shows as required.

Additional Responsibilities

Provide informal support or guidance to newer team members.

Assist with onboarding or training of new admissions staff.

Contribute to refining admissions procedures and processes.

Serve as a point of contact for escalated inquiries or complex student situations.

Required Skills/Competencies

Knowledge of MS Office (Word and Excel) and CRM programs.

Prior Admissions Experience with proven statistics.

Excellent communication and interpersonal skills.

Excellent customer service skills.

Ability to quickly establish rapport and build relationships, both over the phone and in person.

Highly motivated and target driven with a proven track record in sales.

Excellent problem‑solving and negotiation skills.

Prioritizing, time management and organizational skills.

Superior work ethic with the ability to initiate and remain on task without supervision.

Teamwork.

Required Education and Experience

Post‑secondary education is required.

Related work experience in an administrative role.

A minimum of 3‑4 years admissions sales performance history. Experience in an academic advising or post‑secondary administration role is preferred.

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