Senior Analyst - Toronto

Job Description

McCann Canada is seeking a Senior Analyst to join our Digital Solutions team. In this role, you will play a pivotal part in delivering actionable insights to our clients through data‑driven storytelling, optimizing marketing strategies and overall business outcomes. Responsibilities

Analyze campaign performance data across multiple channels– web, email, app, and social – to provide actionable insights and recommendations. Identify key metrics (KPIs) and develop easy‑to‑understand dashboards and reporting frameworks using Google Looker (formerly Data Studio) to communicate results to internal teams and clients.Implement analytics tags on web experiences in collaboration with the development team to ensure key behaviours are properly tracked. Evaluate the effectiveness of digital tactics and provide actionable guidance for optimization. Translate complex multi‑channel data and user behaviour findings into clear, compelling stories for both technical and non‑technical stakeholders.Partner with agency teams to communicate data‑driven insights that inform campaign planning and creative development. Manage internal and external deadlines while maintaining the highest quality reporting and insights. Identify opportunities to apply new analytical approaches or tools to address business challenges and drive innovation.Support junior team members by reviewing work, providing feedback, and fostering a collaborative learning setting. Maintain knowledge of digital trends within the industry and help educate the broader team. Qualifications

Minimum of 5‑7 years of experience in an analytics or measurement focused client service role in an agency or fast‑paced organization. Experience measuring the performance of a broad set of channels including web, email, social, app, and offline. Experience implementing and maintaining Google Tag Managerand Google Analytics (required).Experience building dashboards with Google Looker (formerly Data Studio) (required). Experience with additional analytics platforms (e.g., Adobe Analytics) or alternate visualization dashboards (e.g., Power BI) is considered an asset. Experience with Google Web Console, SEMRush, or other SEO metrics and strategies is considered an asset.Highly detail‑oriented and able to synthesize information from multiple perspectives and sources to make specific recommendations that align consumer and business needs. Highly developed interpersonal and communication skills. Experienced team player with demonstrated mentoring abilities. Solid understanding of the evolving digital marketing landscape.Salary

The salary range for this position is $75,000– $90,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity. EEO Statement

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.

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