Senior Manager of Content Distribution, Toronto

Elevate Woodbine’s content reach as Sr. Manager of Content Distribution. Drive strategy, execution, and audience engagement across various media platforms.

Reporting to the Director, Content&Social Media, you will lead the execution and optimization of Woodbine’s content distribution strategy. This role focuses on audience growth while amplifying stories from the racing, wagering, and lifestyle sectors. You will collaborate with internal teams to ensure effective storytelling while managing relationships with media outlets and audience segments.

Key Responsibilities:• Develop Woodbine’s content distribution strategy across all media channels • Build relationships with media outlets and digital publishers • Tailor content strategies for distinct audience segments • Negotiate content partnerships and licensing opportunities • Monitor distributionperformance using analytics for continuous improvement

Requirements:• 6–8 years in content distribution or digital marketing • Strong knowledge of the Canadian media landscape • Proven experience with strategic content partnerships • Data-driven mindset in evaluating content performance • Passion for storytelling and audience engagement

Drive growth and innovation in content distribution at Woodbine. #J-18808-Ljbffr