Canada

Senior Director, Inbound Marketing and Operations (Toronto)

Senior Director, Inbound Marketing and Operations (Toronto)
Description
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. Summary

We're looking for a Senior Director, Inbound Marketing&Operations to step into one of the most strategic leadership roles in our marketing org. Marketing is accountable for a significant amount of Clio's revenue, and this role sits at the center of how that engine runs and scales. We've grown to $400M ARR and require a leader who has operated at comparable scale— someone who knows what it takes to build the systems, the team, and the strategic rigor that keeps a growth engine accelerating at this level.You’ll lead a sizable team across three pillars — Digital Strategy, Marketing Data Analytics, and Marketing Operations — with three Senior Managers reporting directly to you. You’ll sit on the marketing leadership team, report to our CMO, and present regularly to the broader executive team. Therole is available across Canada (excluding Québec) and the US, or based out of our Vancouver, Calgary, or Toronto hub offices. This is a fixed‑term contract role (12‑18 months) to backfill a key leadership position.Who you are

You are a strategic, analytically minded marketing leader who knows that sustainable growth comes from pairing strong inbound experiences with disciplined operations, precise measurement, and relentless optimization. You’ve built attribution frameworks from the ground up; you set the methodology, earned stakeholder trust in the numbers, and used those insights to influence how the business allocates its marketing investment.Track record of driving high‑converting web presence and improving conversion rates. Player‑coach leadership style with a focus on vision, high standards, and execution. Ability to balance short‑term performance with long‑term growth. Comfortable leading cross‑functional teams and influencing C‑suite.Responsibilities

Digital&Web Strategy: Own and transform our web presence as a primary revenue channel, driving digital strategy end‑to‑end (including website performance, CRO, and conversion experimentation). Inbound&Lifecycle Strategy: Drive strategic direction of our global inbound and email marketing programs, including nurture strategy, lifecycle segmentation, and funnel performance. Funnel Ownership&Cross‑Functional Alignment: Own the end‑to‑end lead funnel in partnership with Growth Marketing and Revenue Operations. Attribution Architecture: Own and evolve our attribution architecture and measurement framework, including underlying methodology and investment decisions. Marketing Operations&MarTech: Own and evaluate the martech architecture and operational foundation. Analytics&Growth Diagnostics: Apply rigorous analysis to identify key performance drivers, growth levers, and strategic opportunities. Team Leadership: Lead and coach a sizable, layered team, fostering accountability, experimentation, and data‑informed decision‑making. Qualifications

15 years of experience in SaaS B2B marketing, with senior leadership experience spanning inbound marketing, marketing analytics, and marketing operations. Experience operating at scale ($300M ARR) and understanding the complexity of a marketing engine. Proven ability to build or mature attribution models and influence top‑level investment decisions.Hands‑on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, experimentation tools). Demonstrated ability to create alignment across Growth Marketing, Product Marketing, Revenue Operations, Data Science, and Sales. Experience leading sizable teams with multi‑leadership layers.Confident presenting to C‑suite and translating complexity into clear narratives. Bias for action, driving clarity, alignment, and impact quickly. Bonus Points

Experience leading global or multi‑region marketing teams. Legal tech experience. Compensation&Benefits

Competitive, equitable salary with top‑tier health, dental, and vision insurance. Hybrid work environment; expectation for local employees in Vancouver, Calgary, Toronto, Dublin, and Sydney to be in office at least twice per week. $2,000 annual counseling benefit. RRSP matching and RESP contribution.Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years. Variable pay based on company performance, paid quarterly. Salary range: $191,000 to $286,400 CAD (with regional adjustments). Diversity, Inclusion, Belonging&Equity

We’re dedicated to diversity, equity, and inclusion. We believe that different perspectives, skills, backgrounds, and experiences result in higher‑performing teams and better innovation. We’re committed to equal employment and encourage candidates from all backgrounds to apply. Accessibility

We provide accessibility accommodations during the recruitment process. Let us know if you require any accommodation and we’ll work with you to meet your needs.

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