Senior Copywriter&Editor, Toronto

If you love shaping brand voice, elevating brands through copy and making purpose‑driven work land with precision, this role is for you. We’re looking for a Senior Copywriter/Editor to join Canadian Tire’s In‑House Content&Creative team—a copy creative who brings editorial rigour, a sharp instinct for brand storytelling and a clear point of view on what great retail and ecommerce copy looks like. Reporting to the Manager, Creative Copy&Content this role will help define, refine and champion our tone of voice across brand campaigns and ecommerce experiences. You’ll partner closely with writers, designers, marketers and channel teams to make every word clear, consistent, compelling and unmistakably on brand. Just as important, you’ll communicate with confidence—turning editorial decisions into crisp, constructive direction that moves the work forward.And because you’re also a strong copywriter you know when a line hits and fits—whether you wrote it, curated it or smartly adapted it from AI.This role blends hands‑on writing with editorial leadership and governance—perfect for someone who obsesses over details, understands how brand systems scale and can guide work from brief to final execution without sacrificing speed. What You Will Do

Act as a brand steward for Canadian Tire’s Tone of Voice ensuring consistency, clarity, and quality across all touchpoints Embrace AI‑enabled tools as part of a modern, efficient editorial workflow. Assist with AI integration for copy assets and help create agents and prompts for quick, templated copy ads.Assist in daily copy governance, juggling a schedule that includes over 100 assets per week Become proficient with CT’s style guides, editorial frameworks and best practices Write, edit and refine ecommerce copy, including emails, web pages and ads, balancing brand storytelling with conversion best practicesPartner with copywriters and creative teams to strengthen ideas, elevate writing and maintain editorial excellence Provide clear, constructive editorial feedback that helps teams grow while protecting brand standards Confidently present editorial recommendations and brand rationale to stakeholdersExperience

5-7 years of demonstrative experience as a senior retail/brand copywriter and editor in an agency or in‑house creative environment with experience in managing a portfolio and mentoring junior copywriters Excellent communication and presentation skills—you can clearly explain editorial decisions and brand rationaleDeep experience editing brand‑led campaign work and ecommerce/retail copy A proven ability to steward and apply brand tone of voice across multiple channels An exceptional editorial eye, with mastery of grammar, style and narrative flow Strong understanding of how copy functions in digital, ecommerce and OMNI‑channel environmentsConfidence managing multiple workstreams and priorities without sacrificing quality A collaborative, solutions‑oriented mindset and comfort working in a fast‑paced environment Up‑to‑date knowledge of digital content trends and platforms, including social and commerce ecosystems Benefits

Comprehensive benefits and retirement programs Performance incentives, Continuing Education Programs Other perks to support your well‑being Career growth opportunities and product discounts Broadband Salary Range: 53,000–88,000. Our typical hiring range is between 53,000 and 70,000, depending on experience and other factors.Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

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