Senior Manager, Integrated Communications Planning (14 …, Boucherville

About The Job The Senior Manager, Integrated Communications Planning is a strategic engine behind breakthrough marketing at Danone Canada, partnering closely with Brand and Media/Digital teams to bring bold ideas to life. As the owner of creative strategy and integrated communications planning, this role leads the end‑to‑end development and execution of annual plans across the portfolio. Acting as a key connector across internal teams and agency partners, the individual shapes how our brands show up, ensuring every touchpoint is impactful, culturally relevant, and consumer‑first. From creative brief to content production, the role drives the full ecosystem, spanning influencer strategy, content strategy, and opportunities to insert our brands meaningfully into culture. Working hand‑in‑hand with Brand and Media teams, the leader defines success metrics, optimizes performance, and translates insights into action while championing strong brand fundamentals in every execution. Beyond strategy, the role builds clear, scalable processes that enable teams to deliver game‑changing, business‑driving campaigns. This is an exciting opportunity for a passionate, culturally connected marketer with deep expertise across channels and a strong instinct for creative excellence. The position is hybrid and can be based in either Montreal or Toronto. Scope of Responsibility Owns annual, quarterly, and monthly communications planning, leading the development and execution of integrated marketing plans across the portfolio with a focus on creative strategy and content production. Drives a holistic, ecosystem‑wide content approach, partnering with brand and agency stakeholders while maintaining deep expertise across channels (media, PR, digital, social, influencer, sponsorships, activation, and cultural engagement). Reconciles business objectives with creative vision, effectively influencing and mobilising internal leadership stakeholders. Leads, manages, and develops a team as a people manager. Leads cross‑functional integration on key initiatives (campaign extensions, multicultural marketing, partnerships) and contributes to ongoing business reviews with senior leadership. Manages external agency relationships end‑to‑end (SOWs, performance reviews, and day‑to‑day operations) while maintaining strong product and business knowledge across brands. Establishes and tracks KPIs, delivers quarterly performance reporting, and continuously identifies opportunities to enhance creative impact, engagement, and brand growth. About You Bachelor’s degree or equivalent experience. 5-7 years in creative strategy, integrated planning, content production, or brand/communications (agency or client‑side). Strong creative judgement, with a sharp eye for aesthetics, attention to detail, storytelling, and brand building. Grounding in consumer‑centric marketing strategy and frameworks. Experience developing content and translating both qualitative and quantitative insights into performance optimisation. Proven ability to collaborate and influence within a cross‑functional, matrixed organization. Excellent written and verbal communication skills. Solid project management capabilities, with the ability to navigate complexity, manage multiple priorities, and deliver under pressure. Highly organised, adaptable, and solutions‑oriented. Compensation & Benefits The annual base salary range for this position is $95,000.00 to $135,000.00 CAD. The final salary offered will be determined by factors such as relevant experience and qualifications, internal equity and external market conditions. Danone Canada offers a competitive short‑term incentive bonus and a comprehensive benefits package, including group insurance, group retirement plans, wellbeing account, flexible time off, a true hybrid work environment, paid parental leave, and other attractive options. EEO Statement We encourage applications from everyone and offer accommodations upon request to ensure equitable access for all candidates. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2ohr4b