Sr Manager, Loyalty Programs (Brampton)

Location: Brampton, ON (Hybrid, 3 days on-site) Language: English, advanced written and verbal communication required; bilingualism is an asset Background Check Requirement: Upon hire About the Opportunity

This is an exciting opportunity to shape and lead the evolution of a high-impact customer loyalty program within a large, fast-paced retail setting. You will play a pivotal role in designing and delivering a modern loyalty experience that drives customer engagement, retention, and long-term growth, while ensuring a seamless transition from legacy systems to a new technology ecosystem.Working cross-functionally with teams across marketing, digital, operations, finance, and customer experience, you will act as the business owner of the loyalty function. Your work will directly influence how customers interact with the brand, ensuring every touchpoint is thoughtful, data-driven, and aligned with broader business objectives.Your Responsibilities

You’ll lead the strategy, roadmap, and day-to-day operations of the loyalty program, ensuring performance aligns with business goals You’ll oversee end-to-end validation of loyalty functionality within a new technology architecture, including UAT, defect management, and release readiness You’lldesign and launch a new loyalty program framework, including tiers, rewards, promotions, and customer value propositionsYou’ll drive the migration strategy from legacy to recent systems, ensuring a seamless and customer-centric transition You’ll partner with cross-functional stakeholders to align on program rules, compliance, financial performance, and customer experience You’ll manage program governance, reporting, and ongoing optimization, including ownership of loyalty P&L and performance metrics Skills and Qualifications

5+ years of experience in loyalty, CRM, retention marketing, or customer lifecycle roles, with 2+ years in a leadership capacity Strong experience with loyalty or CRM platforms, including program rules, offers, and member communications Proven expertise in user acceptance testing, defect management, and translating business requirements into technical executionDemonstrated ability to lead complex, cross-functional initiatives in fast-paced environments Note from the Hiring Manager

We’re looking for someone who can balance big-picture strategy with hands‑on execution, someone who is curious, collaborative, and motivated to build a loyalty program that truly resonates with customers.

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