Trade Marketing Manager (Brossard)

Trade Marketing Manager Job - Permanent Full time - Manager / Officer / Project Manager / Account Manager - Marketing / Product marketing Branch office: Brossard -Brossard Quebec J4Y 2P3 As soon as possible Schedule: Monday to Friday (Day) Description Reporting to the Go-to-Market Strategy Manager, you will be responsible for the merchandising and promotion of the division's product portfolio. Responsibilities - Develop strategies and lead the execution of the annual national in-store activation plan to increase sales across the division's brands: promotions, incentive programs, activations, etc. - Manage national merchandising projects, including planning, budgets, recommendations, and tool development to ensure effective in-store execution. - Collaborate with internal teams to design in-store programs and launch plans for new products and packaging, aligned with the division’s objectives. - Optimize in-store product merchandising using specialized tools, considering the customer journey, commercial performance, and product safety constraints. - Plan, organize, and actively participate in field activities: trade shows, exhibitions, seminars, training sessions, webinars, and retailer events, while managing communications with retailers. - Develop and implement tools and programs to support the sales force in achieving its goals. - Track initiative performance, analyze data, and provide recommendations to improve results. - Ensure online product merchandising, including product sheets, content, images, and other sales tools. - Conduct regular in-store visits to understand challenges, ensure proper execution, monitor trends and competitive practices, and optimize actions accordingly. - Stay up to date with merchandising trends and propose, test, and deploy new merchandising and sales approaches. - Contribute to the division’s marketing projects Requirements - Bachelor’s degree in Business Administration, Marketing, or a related field - 3 to 7 years of experience in customer marketing (trade marketing, marketing, or merchandising) - Experience working with retail networks - Proven ability to lead and execute in-store initiatives - Strong understanding of in-store sales levers - Comfortable with data analysis and decision-making - Proficiency in analytical tools, including Excel - Excellent communication skills in both French and English, spoken and written as he will have to interact with customer all over the country - Be comfortable with digital tools and collaborative environments Note - Position based at the Victoriaville headquarters or the Brossard branch, with a hybrid work model - Travel required (store visits and events) #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2nonq7