Trade Marketing Manager, Brossard

Trade Marketing Manager

Job - Permanent Full-time - Manager / Officer / Project Manager / Account Manager - Marketing / Product marketing Branch office: Brossard -Brossard Quebec J4Y 2P3 As soon as possible Schedule: Monday to Friday (Day) Description

Reporting to the Go-to-Market Strategy Manager, you will be responsible for the merchandising and promotion of the division's product portfolio. Responsibilities

Develop strategies and lead the execution of the annual national in-store activation plan to increase sales across the division's brands: promotions, incentive programs, activations, etc. Manage national merchandising projects, including planning, budgets, recommendations, and tool development to ensure effective in-store execution.Collaborate with internal teams to design in-store programs and launch plans for new products and packaging, aligned with the division’s objectives. Optimize in-store product merchandising using specialized tools, considering the customer journey, commercial performance, and product safety constraints.Plan, organize, and actively participate in field activities: trade shows, exhibitions, seminars, training sessions, webinars, and retailer events, while managing communications with retailers. Develop and implement tools and programs to support the sales force in achieving its goals. Track initiative performance, analyze data, and provide recommendations to improve results.Ensure online product merchandising, including product sheets, content, images, and other sales tools. Conduct regular in-store visits to understand challenges, ensure proper execution, monitor trends and competitive practices, and optimize actions accordingly. Stay up to date with merchandising trends and propose, test, and deploy new merchandising and sales approaches.Contribute to the division’s marketing projects Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field 3 to 7 years of experience in customer marketing (trade marketing, marketing, or merchandising) Experience working with retail networks Proven ability to lead and execute in-store initiatives Strong understanding of in-store sales leversComfortable with data analysis and decision-making Proficiency in analytical tools, including Excel Excellent communication skills in both French and English, spoken and written as he will have to interact with customer all over the country Be comfortable with digital tools and collaborative environmentsNote

Position based at the Victoriaville headquarters or the Brossard branch, with a hybrid work model Travel required (store visits and events)

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