SeniorB Manager, Marketing (Burnaby)

About the Position - We are searching for a permanent Senior B2B Manager, Marketing to join our Marketing team. - PBC’s compensation program is built on a pay-for-performance philosophy, rewarding both individual and organizational achievements. The typical hiring range for this position is $110,000 - $130,000 per year, with the starting salary determined based on a combination of skills, education, experience, and internal equity. As part of our total rewards package, you’ll be eligible for our annual bonus program. If you’re someone who wants to lead the development and execution of strategic, results-driven marketing programs that drive growth across Pacific Blue Cross’ employer and advisor channels, we want to hear from you. Key Ways This Position Makes An Impact The Senior B2B Manager, Marketing positions Pacific Blue Cross’ health benefit and insurance solutions as the preferred choice for British Columbia’s small to medium-sized employers and the advisors who support them. In this role you’ll operate at the intersection of marketing strategy, sales enablement, and partner engagement, the role delivers integrated initiatives that build awareness, generate demand, and influence decision‑making across the customer lifecycle. This role provides leadership to an assigned employee by setting clear performance objectives, coaching and mentoring the team member, and supporting ongoing skill development. You will lead the development and execution of the B2B marketing strategy for employer and advisor segments, with a focus on small to medium‑sized employers. His role defines and refines target personas (e.g., business owners, HR leaders, CFOs, benefits managers, advisors, consultants, and third‑party administrators) and develop differentiated messaging and value propositions. You will partner with Sales, Account Management, Product, and Actuarial/Underwriting teams to align marketing programs with product offerings, pricing, and sales priorities. The senior manager will design and manage multi‑channel demand generation programs targeting employer prospects and advisor distribution partners, including email campaigns, digital advertising, webinars, content syndication, and direct mail. In this role, you’ll build and optimize lead nurturing tracks in the customer relationship management system (CRM) for campaigns tailored to different buyer stages and personas. As senior manager, you lead the development and execution of a B2B content strategy in collaboration with subject matter experts and Corporate Communications to support employer and advisor audiences. This role develops employer‑facing sales enablement materials, including solution briefs, one‑pagers, enrollment tools, and ROI calculators to support employer acquisition. Key Experiences You Bring To This Role - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 5+ years of B2B marketing experience. - Deep familiarity with the employer‑sponsored health benefits market and advisor distribution channel. - Proven track record of developing and executing demand generation campaigns that have contributed measurably to pipeline and revenue. - Experience with marketing automation and CRM platforms (e.g., Microsoft Dynamics, Hub Spot, Salesforce). - Excellent written and verbal communication skills, with the ability to simplify complex benefits and insurance concepts for business audiences. - Strong project management capabilities and comfort managing multiple priorities in a rapid‑paced environment. Preferred - Experience marketing group health plans, level‑funded or self‑funded solutions, dental/vision/ancillary benefits, or voluntary benefits. If you’re excited about taking on this opportunity, we invite you to apply today and start the conversation with us about this position. While we thank all applicants for their interest, only short‑listed candidates will be contacted. Diversity, Equity, and Inclusion PBC is an Indigenous Works employer of choice, an Insurance Business Canada Diversity, Equity, and Inclusion award winner, one of Canada’s Greenest employers, a Canadian Centre for Diversity and Inclusion (CCDI) employer partner, and a Pride at Work partner. We strive to create a workplace where everyone feels valued and employees feel empowered to freely participate and contribute regardless of race, ethnicity, gender, sexual orientation, religion, ability, education level, parental status, or socioeconomic status. We are an equal‑opportunity employer and welcome applications from all qualified candidates. To request an accommodation in completing this job application, testing, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to . These accommodation requests will be reviewed confidentially and, on a case‑by‑case basis by Human Resources. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2ofy5o