Senior Marketing ManagerB Focus (Burnaby)

Take your B2B marketing career to the next level as a Senior Manager with Pacific Blue Cross. This hybrid role focuses on effective strategies for health benefits aimed at small to medium-sized businesses in British Columbia. Positioned in Burnaby, BC, you'll be pivotal in shaping marketing strategies that enhance the visibility of Pacific Blue Cross's unique offerings. Collaborating with diverse teams, you will drive campaigns, utilizing your expertise to influence employer and advisor engagement through effective messaging and targeted content. Key Responsibilities: - Create and manage demand generation programs across channels - Align marketing initiatives with product and sales priorities - Lead content strategy tailored for employer and advisor segments - Develop essential sales materials including solution briefs - Refine messaging to resonate with key target personas Requirements: - Minimum Bachelor’s degree in Marketing or similar - Over 5 years of B2B marketing experience - Deep understanding of health perks distribution - Proven history of successful demand generation campaigns - Excellent verbal and written communication skills Leverage your expertise to drive Pacific Blue Cross’s mission of providing quality health benefits through innovative marketing. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2ofz4p