B Marketing Senior Manager at Pacific Blue Cross (Burnaby)

Lead impactful marketing strategies with Pacific Blue Cross as a Senior B2B Manager. Drive growth through results-oriented programs for small to medium-sized employers and advisors. This Senior B2B Manager role is essential to Pacific Blue Cross, focusing on health benefit solutions for employers in British Columbia. You will manage the B2B marketing strategy, partnering closely with Sales, Account Management, and other teams to ensure alignment with product offerings and sales priorities. This position demands expertise in demand generation, CRM systems, and effective communication skills to simplify complex concepts for business audiences. Key Responsibilities: - Develop and execute integrated B2B marketing strategies - Partner with sales and product teams for marketing alignment - Lead multi-channel demand generation programs - Build lead nurturing tracks in the CRM - Create sales enablement materials for employer acquisition Requirements: - Bachelor’s degree in Marketing or related field - Over 5 years of B2B marketing experience - Familiarity with employer-sponsored health perks - Proven track record of successful demand generation - Experience with marketing automation tools Utilize your marketing expertise and leadership skills to enhance Pacific Blue Cross’s presence in the market. Apply on Kit Job: kitjob.ca/job/2otre0