Senior Digital Marketing Specialist (Cambridge)

Job Title: Senior Digital Marketing Specialist (HubSpot) Location: Cambridge, ON | On‑site Job Type: Full‑time Compensation: $80,000-$90,000.00 Benefits: RRSP, health/dental/vision package, reimbursement for tuition and professional dues, paid vacation, personal days, and sick day. Get to Know Us Eclipse Automation delivers cutting‑edge custom automated manufacturing solutions across multiple industries. We combine advanced automation expertise with digital innovation to create smart, effective, and sustainable manufacturing systems. Our global network includes facilities in Canada, the United States and Hungary ensuring regional expertise and global strength. The Position The Senior Digital Marketing Specialist is responsible for planning, executing, and optimizing B2B digital marketing campaigns that generate qualified leads and support pipeline growth. Working closely with Marketing, Sales, and cross‑functional teams, you’ll oversee digital campaigns, website performance, lead tracking, and reporting across multiple platforms. The role is well suited for someone who combines strategic thinking, analytical problem solving, and hands‑on execution in a fast‑paced B2B environment. What You’ll Be Doing - Collaborate with the marketing leadership to develop and execute digital marketing strategies focused on pipeline growth, lead generation, and conversion - Execute and optimize digital advertising campaigns across LinkedIn, Google, Microsoft, and other channels, using performance data to improve targeting, spend, and results - Build and manage campaign components in HubSpot, including email, landing pages, forms, and automation - Build and deliver reporting dashboards with actionable insights tied to campaign performance, lead flow, and pipeline contribution - Manage and optimize the company website in WordPress, including landing pages, tracking, integrations, and user experience - Partner with the Content team to develop digital campaigns through compelling ad copy, landing page content, and campaign messaging - Partner with agencies and consultants to execute and improve digital campaigns, website performance, and marketing workflows. - Stay informed on digital marketing and automation best practices to support continuous improvement - Work and collaborate in a team environment, actively participating and engaging in group meetings - Complete other duties and projects as assigned What We’re Looking For - Bachelor’s Degree in Marketing, Communications, Business, or a related field, or equivalent experience - 5-8 years of experience in B2B digital or growth marketing with a strong track record of results - Hands‑on experience using HubSpot and digital advertising channels such as LinkedIn, Google, and Microsoft - Strong understanding of lead generation, funnel progression, campaign reporting, and conversion optimization - Experience managing websites in WordPress, including landing pages, tracking, integrations, and user experience - Strong analytical and reporting skills, with the ability to interpret performance data and improve results across digital campaigns and tools - Experience collaborating with agencies, consultants, and cross‑functional teams. What We Offer - Reimbursement for tuition and professional dues - 3 weeks of vacation and 3 paid personal days (to start) Why Join Us Here at Eclipse Automation, creation and innovation are at our core, and our culture reflects that. Fast‑paced and continuously fostering growth, we encourage the entrepreneurial spirit that our teams embody, and leverage each of their strengths to do better for our people, our clients, and our communities. Our teams are made up of innovators, thinkers, and doers, with the know‑how and expertise to exceed expectations, and the relentless spirit to create and reinvent. Our people are what enable us to live up to our name — to eclipse all others, inspiring and creating outcomes that change the world. Eclipse Automation is committed to creating an accessible and inclusive work environment. It is our policy to recruit and select applicants solely on the basis of their qualifications. We are an equal opportunity employer that hires talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, or any other status or condition protected by applicable law. At Eclipse Automation, we believe in the power of human connection. We do not use AI in our hiring process; every application is personally reviewed by a member of our team to ensure each candidate receives careful consideration. This publicly advertised job posting is for an existing vacancy. We are seeking a qualified candidate to join our team and assume the responsibilities of this role. Eclipse Automation encourages applications from all qualified candidates. Those in need of accommodation at any stage of the recruitment process should . Any information received that relates to accommodation needs of a candidate will be addressed in a confidential manner. Apply on Kit Job: kitjob.ca/job/2prjph