Territory Manager (Fergus)

The Territory Manager is responsible for driving sales and market growth within an assigned region for compact construction equipment, including skid steers, compact track loaders, mini excavators and strategic as well as short line products. This role focuses on building robust customer relationships, identifying new business opportunities, and delivering solutions that meet customer needs. Sales Territory: Wellington/ Dufferin County Reports To: General Manager Position requirements include, but are not limited to: Develop and manage a sales territory to achieve or exceed revenue targets - Segment territory by industry, geography, and account size - Identify high-potential accounts vs. maintenance accounts - Build a coverage plan (who to visit, how often, why) - Set monthly/quarterly targets by segment - Map competitors and their strongholds/weaknesses Prospect and generate new business while maintaining existing customer accounts - Prospect new accounts weekly (cold calls, site visits) - Attend industry events, trade shows, and local networking - Monitor construction activity, permits, and projects - Use social platforms (like Marketplace) for outreach - Develop partnerships with contractors, builders, and influencer Promote and sell compact construction equipment and related attachments - Upsell and cross-sell attachments, service, and parts - Target fleet standardization opportunities - Create bundle offers or package deals - Focus on high-margin products - Identify and pursue replacement cycles Conduct product demonstrations and jobsite visits - Stay current on all equipment specs and applications - Conduct effective on-site demos - Match the right machine to the customer’s job needs - Highlight ROI, efficiency, and cost savings Track market trends, competitor activity, and customer feedback - Monitor KPIs: revenue, margin, win rate, activity levels - Analyze what’s working vs. not - Adjust territory focus based on results - Review lost deals to identify trends and gaps Maintain accurate customer records, forecasts, and activity report - Stick to a structured weekly schedule - Block time for prospecting, follow-ups, and admin - Stay organized and responsive - Be proactive, not reactive - Maintain a healthy pipeline (3–5x quota coverage) - Track all opportunities - Prioritize deals by probability, value, and timeline - Set weekly activity goals (calls, visits, demos) - Conduct regular pipeline reviews Apply on Kit Job: kitjob.ca/job/2pjffb