SEO + GEO Strategist (Raleigh)

About the Role We're looking for a strategic and technical SEO leader who’s passionate about organic growth, automation, and the evolving role of AI in search. As our SEO Strategist , you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding. You’ll own everything from deep technical audits and structured data to high-level experimentation and cross-channel collaboration. What You’ll Be Responsible For 1. Drive SEO Results Across Client Accounts - Lead SEO strategy, execution, and optimization across diverse client portfolios. - Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume. - Oversee performance across both technical and content-driven SEO initiatives. 2. Innovate and Experiment with AI & SEO - Test and refine strategies involving: - Prompt engineering & testing for AI tools and SERP analysis. - Embedding knowledge and chunk analysis to improve AI discoverability. - Featured snippets, AI summaries, and emerging SERP experiences. - Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots). - Run structured SEO experiments with measurable impact. - Leverage automation tools (like Make.com ) to improve efficiency. 3. Communicate SEO Changes and Insights - Be the voice of SEO updates, algorithm changes, AI shifts, current tools. - Turn insights into actionable strategy adjustments for the team and clients. - Contribute SEO data to internal and external reporting for transparency and education. 4. Lead Technical SEO for Clients - Conduct deep-dive technical audits, especially for WordPress-based sites. - Optimize Core Web Vitals, structured data, site architecture, and schema markup. - Ensure clean technical builds and collaborate closely with developers and designers. - Implement and manage schema types that enhance AI and SERP visibility. Additional Responsibilities 5. Scale SEO Operations - Build efficient, scalable systems and workflows using automation. - Maintain documentation, templates, and SOPs to ensure consistent delivery. 6. Develop Team Knowledge - Establish an internal SEO knowledge base and contribute to ongoing training. - Lead QA initiatives and support feedback loops for SEO quality and consistency. 7. Support Internal Marketing - Maintain and optimize the internal site (UX + SEO best practices). - Manage lead data flows and automated reporting across platforms like CRM and analytics. - Contribute SEO insights to blog, newsletter, and campaign content. What You’ll Gain - A strategic, experimental role at the intersection of SEO and AI. - Opportunity to lead across technical, content, and automation layers. - Supportive team culture that values transparency, creativity, and learning. - Growth path into leadership or specialized areas of SEO innovation. 3–5 years of experience in SEO with technical, content, and strategic depth. - Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics. - Technical SEO expertise, especially in WordPress environments. - Strong fluency in schema markup and structured data implementation. - Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI-influenced search behavior. - Familiarity with embedding concepts, chunk analysis, and prompt testing. - A builder mindset; self‑directed, curious, and systems‑oriented. - Excellent written and verbal communication skills. Work Location: Hybrid in Raleigh, NC (must be able to work on‑site multiple days per week) Schedule: Monday – Friday, hours flexible between 8:00 am – 6:00 pm Compensation will be determined based on your experience, skill set, and the impact you’re positioned to make within our team. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2o00od