Content Marketing Executive, Heart's Content

About the Role

We are looking for a Content Marketing Executive to join our Marketing Team to support the delivery of engaging content and digital marketing activity across the Museum and its associated businesses. The Marketing Team grows visitor numbers, engagement, and event attendance. This role will support marketing across four primary audiences: vehicle enthusiasts, families, social visitors, and museum enthusiasts, and will focus on growing the Museum’s Conference business and Haynes Heritage Engineering marketing communications.Who We Are Looking For

We seek an enthusiastic graduate or experienced professional eager to learn and develop. The ideal candidate is a natural storyteller, detail oriented, collaborative, confident creating engaging content across social media, strong video creation and editing skills, and has a good understanding of digital marketing fundamentals. An interest in photography is advantageous.The Role Will

Produce high quality, engaging content across social media, PR and video. Build and engage online audiences across digital platforms. Support promotion of the Museum’s events programme to drive attendance and ticket sales. Contribute to marketing activity for Trading Company operations, including Conferencing, Events and Haynes Heritage Engineering.Support integrated campaigns across online and offline channels. Key Duties and Responsibilities

Social Media

Plan and schedule social media content, including weekly activity and key calendar moments. Identify relevant trends and awareness days to enhance content and messaging. Support delivery of the organic social media strategy and objectives. Assist in growing key channels, including YouTube. Produce performance reports with insights and recommendations.Support audience engagement, including responding to comments and messages. Identify opportunities to increase interaction, including user-generated content. Support influencer activity to maximise reach. Content Creation

Create engaging social media copy, photography and video. Plan, film and edit video content for use across platforms and campaigns. Adapt content for different platforms, formats and audiences. Support Haynes Heritage Engineering content and manage external photographers and videographers. Maintain a digital asset library for organisational use.Public Relations

Develop PR stories linked to the Museum’s collection, events and commercial activity. Liaise with external PR teams and brief press releases. Respond to media enquiries and distribute relevant assets. Coordinate press visits, filming and influencer activity. General Duties

Build strong relationships across the Museum and Trading Company teams. Attend events and support content capture. Update website and microsite content with the Digital Marketing Executive. Manage print advertising enquiries and support artwork briefing. Maintain internal marketing materials and messaging.Support marketing activity promoting the events programme to drive visitor numbers. Contribute to wider marketing campaigns. Manage the marketing inbox. Liaise with DMOs and listing platforms to keep information up to date. Support the Development team with fundraising activities, including content creation and promotional support.Key Skills and Experience

Essential

Degree level qualification or relevant marketing experience. Strong Microsoft Office skills. Experience managing social media in a business or leisure setting. Experience filming and editing video content for social media. Experience using video editing tools. Understanding of effective short‑form and long‑form video content.Strong copywriting ability. Understanding of digital and offline marketing fundamentals. Desirable

Experience of B2C marketing, particularly within visitor attractions or leisure environments. Experience in PR and working with media. An interest in motoring, heritage or the Museum sector. Benefits

29 days holiday, increasing with service. One day off for your birthday. Free on‑site parking. Staff discounts in the café and gift shop. Free entry to the Museum for you and your family. Ongoing training and development. Pension. Hours, Structure and Pay

Full‑time, 40 hours per week, typically 9:00 am to 5:30 pm. Occasional weekend work may be required. Office‑based with some flexibility for hybrid working. Reporting to the Marketing Director, working closely with the Digital Marketing Executive and colleagues across the Museum and Trading Company.Pay:£27,000 – £29,000 per year. Equality and Diversity

We are committed to equality of opportunity and welcome applications from all individuals, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnership.

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