Analytics Focused Marketing Specialist Nic Comox

Take charge of marketing analytics at North Island College as a Marketing Strategy and Analytics Specialist. Develop strategies to attract and engage prospective students effectively. This role is essential in driving the college's Strategic Enrollment Management by leveraging data and insights. You will utilize analytics tools to track and measure campaign performance, sharing crucial insights with the marketing team. Your expertise in market trends will help shape effective, data-driven marketing strategies geared toward enhancing student engagement. Key Responsibilities: • Execute integrated marketing campaigns tailored for target audiences • Analyze competitor data and segment audiences effectively • Monitor marketing effectiveness using KPIs • Collaborate on digital marketing initiatives, including email and PPC • Craft engaging messaging that resonates with prospective students Requirements: • Bachelor’s degree in marketing or related field • 5 years of relevant marketing experience • Familiarity with CRM and marketing automation systems • Robust analytical and organizational skills • Proven ability to meet tight deadlines Leverage your analytical skills to transform marketing strategies and enhance the student experience at North Island College. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2o7jgq