Digital Marketing Manager at Riva (Edmonton)

Join Riva as a Digital Marketing Manager and elevate your career by driving global growth strategies. Focus on paid media, SEO, and conversion optimization to enhance B2B customer engagement. In this role, you will report to the Senior Manager of Growth Marketing, ensuring the effectiveness of digital programs. With a focus on data-driven decision-making, you'll maximize performance and expand existing marketing tactics while launching innovative strategies. Your expertise in B2B buyer behavior will be vital in achieving key performance indicators. Key Responsibilities: • Drive and execute digital marketing strategies for lead generation • Develop and expand the digital strategy and roadmap • Measure and optimize channel and program performance • Lead cross-functional collaboration for cohesive initiatives • Proactively explore recent technologies for program improvement Requirements: • 3+ years in paid media and demand generation • Relevant degree in Marketing or related field • Experience in a B2B SaaS company in regulated industries • Exceptional communication and project management skills • Knowledge of Google Ads, Google Analytics, and digital tools Enhance your digital marketing prowess while contributing to Riva's global growth trajectory. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2ocrlt