Digital Marketing Manager (13 Month Contract) (Edmonton)

Are you driven to build marketing strategies that don’t just reach audiences—but convert them? Riva is looking for a growth-focused marketer who thrives across paid advertising, social (paid and organic), SEO, and conversion rate optimization. If you’re naturally curious about what drives B2B buyer behavior and love turning data, segmentation, and creative testing into measurable pipeline growth, you’ll fit right in. WHAT YOU WILL BE DOING Reporting to our Senior Manager of Growth Marketing, the Digital Marketing Manager is responsible for maximizing performance of digital programs for global business segments. This position will be instrumental in growing and optimizing a variety of existing tactics, as well as conceiving, building, and launching new digital strategies. - Drive digital programs from inception through execution and support digital marketing strategies and campaigns to generate leads and awareness globally - Developing the digital strategy and roadmap and deliver against it - Measure, track, and optimize on channel and program performance so that we consistently achieve and exceed key brand and growth KPIs - Reporting across all digital channels results and marketing lifecycle results as required - Lead with a data-driven mindset, utilizing and enhancing live dashboards in marketing automation and other tools as needed to make decisions - Align and collaborate cross-functionally across marketing and organization-wide to maintain a cohesive strategy - Be passionate and curious around digital marketing and growth best practices to consistently bring new ideas to the table - Run programs touching all aspects of the buyer/customer journey, including acquisition, upsell, cross-sell, loyalty, advocacy, and renewal to drive revenue growth - Working with the marketing team, lead the development and management of website landing pages - Responsible for paid media strategy, planning and buying across paid search, programmatic display, affiliate, native, and paid social tactics - Proactively research new technologies as applicable to improve program performance - Additional duties and projects as assigned WHAT YOU BRING TO THE ROLE - Performance-based digital marketing expertise, with 3+ years of paid media, web, social media, and demand generation experience - A post-secondary education in Marketing, Advertising, Commerce, Business Administration, Math or a related field - Experience working in a similar role in a global B2B SaaS company in a highly-regulated industry such as financial services, life sciences, medical device, security and defence, or energy. - Exceptional English language verbal and written communications skills and equally impressive project management skills with the ability to prioritize in a fast-paced environment - Experience across marketing functions with a solid understanding of how they work together to drive revenue generation and nurturing - You are a problem solver who brings fresh, original thinking to company and customer problems - Strong understanding of new technology solutions, acquisition/growth strategies, with a desire to constantly learn - Self-motivated with a passion for understanding the customer journey, segmentation, and buyer behavior - Data-driven mindset and strong attention to detail - Experience building multi-touch attribution programs and relationships across Sales, Business Development, and Professional Services teams - Experience with A/B testing, iteration, and constantly testing and evaluating for optimization across the customer lifecycle - Expertise in Google Ads, Bing Ads, Google Analytics, Google Search Console, Google Tag Manager, SEMrush, native analytics in social media platforms and other tools as required - Ability to analyze large data sets in Excel and/or data visualization tools - Familiarity with SEO and emerging AEO/AI-driven discovery strategies, conversion rate optimization and organic growth marketing. - Exhibit a strong balance of analytical, structural, and creative skills - Significant experience with marketing and sales automation tools and CRMs such as: Pardot/HubSpot, Salesforce, Quicksite and other tools as required - The ability to work and thrive in a fast-paced, rapidly changing, ambiguous work environment - The ability to work remotely while still driving results across the business and teams Bonus Points for - Advanced expertise in Pardot/HubSpot and Salesforce - Familiarity with CMS (Wordpress), front-end development, SQL and data science are assets - Ability to speak and write in a second language CORE COMPETENCIES FOR SUCCESS - Communication: Conveying information clearly and effectively across all levels and listens actively. - Collaboration: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals. - Business Acumen: Understanding key drivers of company success and applying knowledge to achieve goals. - Analytical Thinking & Decision Making: Inspires and motivates others, embraces diverse perspectives, and works effectively in teams to achieve shared goals. - Managing Resources & Digital Dexterity: Combines adaptability to new technologies with effective utilization of time, budget, and talent to optimize outcomes and drive continuous improvement. - Operational Alignment & Coordination: Ensures that operational activities are coordinated, efficient, and focused on achieving strategic objectives. - Innovation: Drives creative solutions, encourages experimentation, and fosters an setting where new ideas can thrive. WHAT WE BRING TO THE TABLE - RRSP/TFSA matching. - Paid vacation starting with 3 weeks. - Paid wellness time for mental health, personal benefits, and personal time. - Paid time off to volunteer with charities of your choice. - Extended health care benefits, dental and life insurance. - Professional development and training allowance for career advancement. Must hold a valid work permit or be a permanent resident or citizen of Canada. Riva is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. #J-18808-Ljbffr Required Skill Profession Other General Apply on Kit Job: kitjob.ca/job/2ouaeo