Post-Enrollment Marketing Operations Lead (Edmonton)

Oversee post-enrollment marketing strategies as a Senior Manager in Lifecycle Marketing. Focus on retention, churn prevention, and maximizing customer LTV in this fully remote role. This position requires a strategic thinker capable of integrating fragmented systems into a streamlined process for customer engagement. You will take ownership from Day 0 onboarding through retention programs and winback initiatives, ensuring all strategies are effective and measurable. Your insights will directly impact product positioning and pricing based on churn data. Key Responsibilities: - Lead comprehensive lifecycle engagement tactics - Execute targeted churn prevention measures - Craft educational and persuasive customer communications - Ensure compliance with deliverability standards - Develop winback strategies for former customers Requirements: - 7+ years in lifecycle marketing within subscription models - Proven track record managing extensive email/SMS volumes - Proficiency with platforms like Customer.io - Successful history of early-stage churn reduction - Robust analytical competencies for reporting Take charge of customer engagement strategies, improving retention and conversion rates through comprehensive lifecycle management. Apply on Kit Job: kitjob.ca/job/2pb6qx