Digital Content & Brand Communications Specialist (Edmonton)

Job Summary: At Choice Travel & Tours, we believe travel is more than booking flights and vacations — it is about creating unforgettable experiences, meaningful connections, cultural discovery, and lifelong memories. We are looking for a creative, organized, and highly detail-oriented Digital Content & Brand Communications Specialist to help bring our travel brand to life online. This role is for someone who understands that digital content is not just about posting travel photos. It is about storytelling, inspiration, trust, and helping people imagine their next adventure before they even pack their bags. As we continue to grow, we need someone who can translate our travel experiences into engaging digital content — destination highlights, travel tips, group tours, client experiences, seasonal campaigns, cultural storytelling, promotions, behind-the-scenes moments, and those “we need this posted right now” travel updates. This person will work closely with the leadership and marketing team to support social media storytelling, campaign visuals, travel promotions, newsletters, customer engagement, and overall brand communications. About the Role The Digital Content & Brand Communications Specialist will help maintain and grow Choice Travel & Tours’ digital presence through thoughtful, strategic, and visually engaging content. You will support the day-to-day storytelling of the brand — from Instagram stories and TikTok videos to travel campaigns and newsletters. You will help transform travel experiences into content that feels exciting, informative, trustworthy, and aligned with the Choice Travel & Tours brand. This role requires someone who can create beautiful content while understanding the emotion and purpose behind it. The ideal candidate knows how to tell a story that inspires people to explore the world. Where You’ll Shine - Instagram & Stories - TikTok & Reels - Facebook & LinkedIn - Newsletters & Email Campaigns - Google My Business Profile - Travel Promotions & Campaign Visuals - Community Engagement - Destination Storytelling - Brand Communications Bonus Points We will be especially excited to meet you if you: - Love travel and cultural exploration - Naturally capture moments through photography or video - Understand travel trends and destination marketing - Can turn simple travel experiences into engaging digital stories - Have a passion for tourism, hospitality, or customer experiences Responsibilities - Create and manage a monthly content calendar for social media and digital campaigns - Develop engaging Instagram Stories, reels, TikTok content, and travel-focused visuals - Support storytelling across Instagram, Facebook, TikTok, LinkedIn, newsletters, and promotional campaigns - Assist with content ideas for destination highlights, group tours, seasonal promotions, travel tips, and customer experiences - Create graphics for social media, newsletters, events, travel promotions, and digital advertising - Monitor social media performance and provide insights on engagement, trends, and audience interests - Identify content opportunities based on travel seasons, customer questions, destination trends, and company initiatives - Maintain a consistent brand tone, visual identity, and storytelling style across all platforms - Collaborate with the leadership and operations team on campaigns, launches, and promotional activities - Bring forward creative ideas and trends that align with the Choice Travel & Tours brand - Support occasional last-minute content needs related to promotions, travel updates, or events - Help strengthen customer engagement and online community presence We Are Looking for Someone Who Is - A solid visual storyteller - Creative, organized, and detail-oriented - Comfortable using Canva, CapCut, Adobe Creative Suite, or similar tools - Passionate about travel, tourism, hospitality, and cultural experiences - Able to understand and protect a brand’s voice and identity - Authentic and engaging in communication style - Comfortable learning about destinations, travel experiences, and tourism services - Able to work independently while contributing creative ideas - Strong with spelling, grammar, and proofreading - Calm, adaptable, and professional in a fast-paced environment - Excited to help grow a travel brand through meaningful storytelling Experience We’d Love to See - Experience creating social media content for a business or brand - Experience with Instagram Stories, reels, TikTok videos, newsletters, and campaign graphics - Experience or strong interest in travel, tourism, hospitality, lifestyle, or customer experience industries - Familiarity with platforms such as Instagram, TikTok, Facebook, LinkedIn, Canva, Mailchimp, Shopify, or similar tools - Photography, videography, or editing experience is considered an asset - A portfolio, social media account, or examples of previous creative work - Experience with creative and fast writing / typing skills. Formal education is welcome, but not required. We care most about creativity, storytelling ability, reliability, initiative, and alignment with our brand. Schedule This is a: - Part time Permanent (depending on experience and availability) Some flexibility may be required during promotions, travel launches, group tours, campaigns, or special events. Occasional evening or weekend support may be needed for events or timely travel content coverage. Compensation will be based on experience, creativity, initiative, and quality of work. Application Requirements To apply, please submit: - Your resume - A cover letter explaining why you want to work with Choice Travel & Tours - Examples of your work Your work samples may include: - Social media accounts you have managed - Instagram Stories or reels - Canva graphics - Travel photography or videos - Newsletter designs - Campaign visuals - Writing samples or creative projects Please note: applications without a cover letter and work examples may not be considered. We want to understand not only what you can create, but how you think, communicate, and tell stories that inspire people to travel. Why Join Choice Travel & Tours This is an opportunity to be part of a growing travel brand focused on creating meaningful travel experiences and memorable journeys for clients. You will have the opportunity to contribute creatively, explore destination storytelling, work on exciting travel campaigns, and help shape how Choice Travel & Tours connects with its audience online. We are looking for someone who wants to grow with us — someone who understands that great digital communication can inspire trust, excitement, and adventure. Adapted from the original job posting provided by the user. Email: Pay: From $20.00 per hour Benefits: - Flexible schedule - On-site parking Work Location: In person Apply on Kit Job: kitjob.ca/job/2pdibp