Content Marketing Specialist – Marketing & Brand (Edmonton)

Alberta Blue Cross is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and promoting wellness. We believe in our work and place trust in our employees to deliver our vision. Working at Alberta Blue Cross means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth. OVERVIEW Our Marketing team is growing! We’re seeking a talented and creative Content Specialist for a 12‑month temporary chance. The Content Specialist will report to the Team Manager, Content, and will plan, write, edit, and distribute relevant external content to support brand awareness and lead generation. The role is hybrid. WHAT WILL YOU DO - Collaborate with design, marketing and digital teams to ideate and define content goals. - Support content planning and strategy by implementing integrated, audience‑driven strategies, managing approvals, researching and creating content across mediums (thought leadership, newsletters, blog posts, videos, social media, etc.) and ensuring alignment with business goals. - Create and optimize content by collaborating with stakeholders, maintaining brand voice, applying SEO and keyword strategies, and ensuring quality assurance through editing, proofreading and fact‑checking. - Measure content effectiveness, coordinate delivery plans, and manage the CMS and analytics tools. WHAT YOU WILL HAVE - Bachelor’s degree in journalism, marketing, communications, or a related field. - Minimum of three years in content creation, copywriting or communications. - A diverse portfolio demonstrating a passion for your work. - Familiarity with content management systems (WordPress, Drupal, Joomla) and content design tools (Adobe InCopy, InDesign). - Strong computer skills (MS Office). - Knowledge of various content platforms and best practices. - Excellent written and verbal communication skills and ability to adapt to changing content trends and technology. Alberta Blue Cross is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. A criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer. This position will remain open until a suitable candidate is selected. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2pgnwr