Business Development Representative, Grande Prairie

Business Development Representative– Responsibilities A Business Development Representative (BDR) is responsible for generating new business opportunities. Daily, BDRs make cold calls, send emails, and lead high‑level discovery calls with prospects. The ultimate goal is to produce four qualified leads per eight‑hour shift, which eventually turn into legitimate sales opportunities. Once a meeting is booked, the BDR passes the prospect off to a Senior Risk Consultant (SRC).

The BDR will also be required to attend one meeting per week—pre‑renewal or renewal—with a Senior Risk Consultant as a required learning activity, included in their base compensation structure.

While most BDR teams fall under the sales umbrella, they are not responsible for closing any deals. They handle first and second calls and the first meeting. Demonstrating the insurance program, drafting a proposal, and closing the deal are the responsibilities of an SRC, not a BDR. Instead, the BDR is measured on the number of meetings booked and potential deals they influence.

BDRs have weekly, quarterly, and annual quotas that account for calls made, first meetings booked, second meetings booked, and meetings that result in a new client for CMB. Prospecting activities are tracked and stored using the company software.

Essential Functions

Business-to-business cold calling, email, and social media outreach

Prospecting research

Drive sales and pipeline growth by setting up qualified meetings for Sales Executives

Utilize the iWin prospect system, cold‑calling techniques, and script development tools

Key Performance Indicators

New business dollars in action per week

$ in action after 90 days

Attend 1 meeting per week, pre‑renewal or renewal with the Sales Executive, as required learning activities included in base compensation

KPIs may be set or adjusted depending on the phase of the BDR role, time in role, or level of responsibility in the role

Knowledge&Experience Requirements

Minimum high school diploma and a clear criminal record are required

One year of prospecting and cold calling is an asset

Business-to-business selling experience is an asset

Excellent verbal and written communication skills

Preference will be given to candidates with an outstanding personality

This role offers a competitive compensation package based on experience, sales, and meeting targets.

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