Inside Sales Representative - Grocery + Convenience, Grimsby

Inside Sales Representative - Grocery + Convenience Grimsby, ON, Canada

Job Description At Andrew Peller Limited (APL), our mission is to be Canada’s #1 branded wine and craft beverage company by delivering the perfect brand experience for every lifestyle and occasion. Through our commitment to excellence, honouring our roots, owning it, fostering belonging and driving to succeed, we inspire teammates to be extraordinary every day.

We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience.

This is not a traditional inside sales role. This position is best suited for someone who enjoys reaching out, starting conversations, and building relationships from the ground up.

As an Inside Sales Representative supporting the Ontario market, this teammate will play a key role in connecting with new and existing customers, strengthening relationships, and supporting territory growth through consistent outbound outreach. Working primarily from a home office with flexible, part-time hours, this role is ideal for someone who is self-motivated, outgoing, and energized by customer interaction.

We expect one time a week from Grimsby or Oakville offices as we get this person up and running in role.

What This Teammate Will Be Responsible For

Proactively making outbound calls to new and existing customers to build relationships and drive engagement

Developing and maintaining a consistent call plan to support territory growth

Building a strong database of customer contacts and maintaining ongoing communication

Supporting the Sales team by keeping customers informed, engaged, and supported

Following up on inquiries, orders, and accounts to ensure a positive customer experience

Identifying opportunities to expand distribution and strengthen presence within the territory

Tracking daily activity, including calls, outcomes, and key insights

Assisting with administrative sales support and participating in team meetings and initiatives

Occasionally supporting sales events or in-market activities as needed

What Skills, Experience and Knowledge This Teammate Will Bring

A natural ability and genuine enjoyment of talking to people—especially in outbound or cold call situations

Comfort initiating conversations and building rapport quickly with new contacts

Self‑motivation and the ability to work independently in a remote environment

Strong communication skills (written and verbal)

Solid organization and time‑management skills with the ability to manage a flexible schedule

Previous customer‑facing or sales experience (inside sales experience is an asset, but not required)

Basic proficiency with Microsoft Office tools (Excel, Word, PowerPoint)

Interest in wine, hospitality, or relationship‑driven industries is an asset

What to Expect

A role with a strong focus on outbound calling and relationship building

Part‑time, flexible hours with the ability to work primarily from home (20‑30 hours a week)

Hourly compensation aligned to part‑time scope, opportunity to receive incentives for performance

Opportunity to build experience in sales, customer engagement, and the wine industry

A collaborative and supportive team environment

Accommodation Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. We are happy to discuss any need for accommodation in the workplace and will make an effort to meet those needs in a timely manner by preventing and removing barriers to accessibility in the areas of information, communications, and employment. If you require an accommodation to apply or interview for a position, please email

Equal Opportunity Employment At Andrew Peller Limited, we are committed to creating and celebrating a culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability.

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