Ecommerce Strategist - Pilothouse Digital (Hamilton)

We’re a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for awesome direct-to-consumer brands. We work with disruptive brands and big budgets, and we make crazy ideas come to life! Our model is built upon the core values of Alignment and Transparency, which means that, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results. Alongside our team of 180+ members spanning Media Buyers, Copywriters, Content Managers, Landing Page Developers, Content Creators, Email & SMS Coordinators, CGC & Influencer Managers, we need an Ecommerce Strategist to drive client success by managing relationships, leading strategy on accounts within their portfolio, and working alongside an amazing team. Requirements - 5+ years paid marketing experience - 3+ years of client communication experience, preferably in an Account Manager or equivalent role - Able to identify and articulate account direction using a combination of performance data, researched insights, and personal marketing experience - Confidently leads omni-channel discussions and answers client questions with clarity - Able to guide client growth and build strong relationships with partners - Understands pixel tracking and attribution - Able to walk clients through account performance through an attribution lens - Able to set benchmarks and identify core KPIs - Capable of identifying areas of opportunity across Ecommerce channels including Meta, Retention, TikTok, and Google - Able to build plans with platform roles in mind - Leadership and team management skills Essential Qualities - Strategic thinking - Strong client communication - Collaboration - Ability to set the tone and pace of accounts through daily direction - Ability to proactively work with Division Heads to contribute to account reviews - Ability to provide clear direction to executional team members - Ability to take a holistic approach to client growth across all channels The Day-to-Day - Own client relationships and account success within your portfolio, including client calls, Slack communication, and in-person meetings - Serve as the first line of client support and strategic guidance, escalating to the Head of Ecommerce as needed - Own the delivery of the client strategy and ensure the team is executing on it - Develop, maintain, and execute on a strategic framework that drives account decisions across creative, optimizations, budgeting, and more - Proactively request benchmarking information from channel-specific team members to make strategic decisions across channel budgets - Monitor account performance on a daily basis - Outline pointed channel-specific strategies for the team to execute in order to drive performance and ensure targets are hit - Own pricing integrity, including initial negotiation, ongoing maintenance, and renegotiation of pricing structures - Ensure service delivery remains aligned with service scope, client goals, and success - Coordinate and present audits for Shopify services for new clients - Include subject matter experts as needed - Own client alignment and service expansion to drive revenue growth and retention - Gather case studies and client testimonials for external Marketing and DTC projects - Understand client needs and what Pilothouse services will deliver client results - Set internal goals to achieve service expansion - Collaborate with Partnerships for sales support - Oversee and coordinate strategy deployment to channel-specific executional staff assigned to accounts within your portfolio - Provide feedback and be consulted on staff performance - Work with Division Heads to ensure team members meet Pilothouse standards - Communicate in internal and shared channels daily, providing insights and feedback to help account teams deliver results About the Position As an Ecommerce Strategist, you will be responsible for driving client success by managing relationships and leading strategy on accounts within your portfolio. You will be accountable to the client and responsible for driving client results. You will own the client strategy and ensure each executional team member is taking action in accordance with your strategic vision. As the client point of contact, you will take a holistic approach to client growth, considering revenue across all channels. This role is accountable for service expansion and appropriate scoping, ensuring seamless alignment between client needs and Pilothouse’s services. This role reports to the Head of Ecommerce and does not have direct reports. About Pilothouse We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and who are eager to learn and grow. We push each other to do awesome work and encourage team members to bring even the wildest ideas forward. Team culture is everything at Pilothouse. We have regular check-ins to discuss industry trends and new opportunities. You’ll work with a team that has decades of marketing experience who want to learn from you just as much as you will from them. Application Instructions friendly hint — don’t miss this part ; ) Along with your resume, please submit a cover letter and a brief explanation of why you are interested in this position. Feel free to include an example of some of the awesome things you’ve done that make you stand out. We appreciate your time and thank all applicants for their interest, but we will only be responding to shortlisted applicants. Benefits Perks for our online team members: - Benefits package through GroupSource after completion of the 3 month probationary period - Canada only - Fun virtual events — we host company events to focus on fun and growth - Casual dress - Work from home - Adaptable work schedule Perks for if you’re ever in town: - Commuter friendly — we have bike storage inside our office - Dog friendly - Beer on tap — cold, local beer waiting for you Compensation $70,000 - $80,000 CAD + performance incentives Apply on Kit Job: kitjob.ca/job/2o7cu1