Sr. Program Strategy & Activation Manager (Kelowna)

Job Category: Marketing Requisition Number: SRPRO008115 - Posted : May 15, 2026 - Full-Time - Hybrid Locations Headquarters, 1 Ravinia Drive Ste 1300, Atlanta, GA 30346, USA About TireHub: At TireHub we move more than tires – we move businesses forward, support communities, and help keep America rolling. And behind it all? Our people. We call them Hubbers – because they’re at the center of everything we do. From behind the wheel to the warehouse floor, from customer calls to corporate strategy, every Hubber plays a role in something bigger than themselves. And we show up every day ready to say yes – to challenges, to each other, and to getting it done right. Role Summary: The Sr. Program Strategy & Activation Manager is responsible for ownership of TireHub programs, predominately TireHub Plus and its vendor ecosystem of benefits, tools, and services designed to drive dealer engagement and revenue growth. As a Sr. Program Strategy & Activation Manager, you own the end-to-strategy strategy vendor relationships, financial performance, field enablement, and cross-functional execution that makes programs successful. This role will own and set strategy, run execution, and continuously improve program performance, with credibility and follow-through to align senior leadership and hold vendors accountable. This role will report to Sr. Leader, Programs and Field Sales Activation. Benefits - Choose your day one benefits which include a no cost health insurance option - TireHub funded Health Savings Account - Additional benefit options including TireHub paid short/long term disability and life insurance benefits - Paid vacation and holidays - Parental leave programs - Build your financial future with 401k including TireHub match - Access to tire discounts, perks, and so much more! - Enjoy access to the TireHub headquarters location in Ravinia Plaza including free parking, free gym, convenient restaurants, outdoor spaces, special events and more. Core TireHub Commitments - Approachable – we care about each other and our customers because we know business only gets done right when people respect each other and value relationships. - Adventurous – we readily embrace challenges with the courage to introduce new ideas and the ambition to build something unique. - Relentless – we tackle our work with energy, deliver on commitments with enthusiasm, and do not give up until we reach the end. - Speedy – speed is the currency in the tire industry. When we commit to a job, we get the job done fast. Role Specifics: Program Ownership and Leadership: - Owns TireHub owned loyalty programs, predominately TireHub Plus, but also strategy, roadmaps, and all day-to-day execution. - Drives cross-functional alignment across Sales, Marketing and Operations. - Leads biweekly leadership reviews, delivers monthly performance summaries with strategic recommendations. - Builds and executes go-to-market plans tied to revenue, dealer engagement, and profitability KPIs. - Owns weekly program financial reporting and monthly performance summaries. - Manages program budget, tracks and reconciles vendors spend. - Provides actionable ROI and program health insights to senior leadership. - Owns vendor selection, contracts, reviews, day-to-day communications, and ensuring they deliver on service level agreements. - Runs monthly vendor business reviews, making clear recommendations on inclusion, expansion, or removal. - Negotiates contracts and holds vendors accountable to SLAs and performance expectations. Field Activation and Engagement Enablement & Training: - Maintains and evolves all training content, playbooks, and field communications. - Owns designs and delivers structured enablement that drives dealer value realization, high adoption rates, and consistent program messaging. Operations & Compliance: - Owns program documentation, SLAs, contracts, and invoicing. - Ensures end-to-end precision and audit readiness. - Establishes a robust cadence of A/B tests, pilots, and iterative enhancements. - Surfaces learnings, scale what works, and sunset ineffective tactics. Training & Compliance: - Ensures individual personal adherence to TireHub policies, procedures, and guidelines. - Completes ongoing training requirements through in-person, virtual or computer-based learning modules as assigned. - Performs other duties as assigned by their supervisor or another member of Leadership. - Strategic Thinking: Understands and processes complex information and exercises sound judgement, considering the situation, the issues, the key players and the levels of authority involved. Proposes courses of action that further the objectives, priorities and vision of the organization. - Entrepreneurship: Recognizes opportunities for current/new products/services and finance, considering them in a businesslike manner (profit focus, cost savings, delivery timing) and taking actions; taking risks and achieving a business advantage. - Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. - Customer Focus: Knows the customer business needs and acts accordingly, anticipating customer needs and giving high priority to customer satisfaction and service. - Resourcefulness: Secures and deploys resources effectively and efficiently. - Nimble Learning: Actively learns through experimentation when tackling new problems, using both successes and failures as learning fodder. - Communicates effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. - Teamwork: Works as a productive member of a cohesive group toward a common goal and contributes to team development and dynamics. - Results oriented: Demonstrates persistence and tenacity in achieving concrete and tangible results, showing perseverance and readiness to act in the face of obstacles or resistance. Education/Experience - Bachelor’s degree in Marketing, Sales, or related field required. - 8+ years’ experience managing marketing, channel, or partner programs with demonstrable end-to-end ownership. - Proven track record of running complex programs independently with minimal supervision. - Strong financial acumen, budget management, ROI analysis, and performance reporting. - Exceptional vendor and stakeholder management, experience negotiating contracts and driving vendor accountability. - Experience in automotive, aftermarket, retail, or distribution channels. - Familiarity with CRM/PRM tools, project management platforms (e.g., Asana, Jira) and BI tools (e.g., Tableau, Excel). - Experience creating field high-impact field enablement programs and training materials. Required Knowledge, Skills, and Abilities: - Strategic and analytical mindset with the ability to translate data into actionable insights. - Organized and deadline-driven with a bias for action and comfort with ambiguity. - Excellent presentation skills, including presentations to senior leadership. - Experience designing high-impact field enablement programs and training materials. - Exceptional communication skills across audiences, to include senior leadership. - Owns outcomes, delivers consistent timely reporting with precision. - Demonstrates proactive problem-solving, accountability, and measurable program improvements (ROI, adoption). - Drives dealer value realization and program growth with minimal supervision. - The role is fast-paced and energetic. - Most time spent sitting, with opportunities to move; occasional lifting of light items. - Must be able to work flexible hours during routinely critical times to support the department. - This role is based in our headquarters office in Dunwoody, GA and requires a strong in-person presence. - Must be able to travel up to 50%. TireHub will consider the employment of all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. TireHub maintains a drug‑free workplace in accordance with state and federal law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Apply on Kit Job: kitjob.ca/job/2pah60