Customer Retention Marketing Manager Role (Kitchener)

Lead customer health initiatives as the Customer Retention Marketing Manager at FreshBooks. This role focuses on analyzing customer data to foster long-term engagement and loyalty. FreshBooks is looking for a data-savvy marketing manager with at least five years in strategic or analytical roles. You will implement retention strategies, manage winback programs, and drive cross-departmental collaboration to ensure alignment on customer first approaches. This position will leverage both qualitative and quantitative insights for continuous improvement in customer experiences. Key Responsibilities: • Analyze customer cohorts to identify retention opportunities • Advocate for customer needs on product roadmaps • Create and execute strategies to enhance retention • Design winback initiatives to re-invigorate previous users • Deliver performance insights to senior management Requirements: • 5+ years of strategic marketing or analytics experience • Advanced capability with Looker or similar tools • Excellent communication and data storytelling skills • Bachelor's degree required; MBA preferred • Proven ability to manage complex projects Play a crucial role in improving customer retention and satisfaction at FreshBooks with your strategic insights. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2nh68q