Paid Media Specialist, Kitchener

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.

New models of teaching and learning enable a personalized, student-centric experience– and deliverimproved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart.No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns– and by doing so, we will help improve human potential globally.

Every application we receive is personally reviewed by a member of our Talent Acquisition team - yes, a real person looks at your resume! While we use AI tools internally to streamline tasks like meeting notes, summaries, and administrative work, these tools never rank resumes, make hiring decisions, or influence candidate evaluations.

Job Summary ThePaidMediaSpecialistwillsupport our in‑house paid media team, who executes digital marketing efforts acrossthe North American, EMEA, APAC&LATAM regions.This is a hands‑on paidmediarole where the candidate will be expected to be in platform executing and optimizing campaignsdaily.This role is perfectly suited for a new starter in digital marketingwho is looking to expand their knowledge and experience.

As a member of the performance marketingteam, the successful candidate willbeexpected tohelp execute andoptimizeour various campaigns across the year, while providing recommendations to the channel strategists where applicable.

The successful candidate will alsohave the opportunity todevelop their knowledge outside of paidmediaby supporting the performance marketing team inABM&SEO efforts.

The successful candidate will report toeach of the channel strategists and the performance marketing director.

How Will I Make an Impact?

Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager).

Support in the execution&optimization Paid Search (Google Ads) campaigns for the North American&International markets (with support and guidance from the Paid Media Manager).

Support in the execution of ABM marketing display campaigns.

Creation of landing pages for performance marketing campaigns (with support&training from web experience team).

Partner with creative team&external freelancers to develop assets for performance marketing campaigns.

Support in the management of external agency and/or channel partners.

Report success metrics and provide insights&recommendations on paid search&paid social performance.

Assist with project and resource planning where required.

Work with web, SEO&content team to feedback keyword insights&findings.

What you’ll bring to the role

Knowledge of Digital Marketing tactics&channels.

Knowledge of Paid Search and/or Paid Social channels (Google Ads&LinkedIn Ads).

Experience working in SaaS and/or B2B verticals is preferred.

Experience with tracking technologies including Google Tag Manager&Google Analytics is preferred but not required.

Ability to create positive external relationships and internal cross‑functional stakeholders.

Strong organization and project management skills.

Proven team player who is both flexible and adaptable.

Ability to handle multiple projects simultaneously and work effectively in a fast‑paced, deadline‑driven environment with rapidly changing priorities.

Strong analytical and research skills.

Location Information This position offers the flexibility to work from your home office within Canada or at one of our vibrant office spaces in Kitchener, Toronto, Winnipeg or Vancouver.

Base Salary Range $63,000— $70,000 CAD

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we’re awesome

Impactful work transforming the way the world learns

Learning and Growth opportunities

Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program

2 Paid Days off for SkillsWave‑related activities like exams or final assignments

Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)

Competitive Benefits Package

Home Internet Reimbursements

Employee Referral Program

Wellness Reimbursement

Employee Recognition

Social Events

Dog Friendly Offices Spaces at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne offices.

D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially.D2L maintains a drug‑free workplace.

Schedule

Full‑time

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To all recruitment agencies: D2L does not accept agency resumes. Please do not forward resumes to our HR alias e‑mail address, to any D2L employee, or to other Desire2Learn e‑mail addresses. D2L will not pay any fees related to unsolicited resumes.

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