Digital Content Strategist - AppD/Temporary Assignment, London

Job Summary

Digital Content Strategist - Full Time, Fixed Term (June 25, 2027) Department: Marketing&Digital Experience, London, ON (Hybrid) - Pay: $34.60/hr. Key Responsibilities

Optimize website content, identify growth opportunities in organic traffic through keyword research and site-wide optimization. Collaborate with Marketing&Communications to suggest improvements to website content following SEO best practices. Research and analyze competitor sites; stay current on new technologies, UX/SEO trends and best practices. Liaise with College staff to prepare and update web pages and content using the CMS. Communicate with directory listings (e.g., Google, Wikipedia) to create, update or edit citations.Develop and execute integrated digital content strategies, connecting all digital channels for maximum campaign effectiveness. Improve website user experience based on best practices and performance metrics; research website design, functionality and usability. Lead link building strategies. Monitor performance metrics using tools such as Google Analytics, Trends and AdWords Keyword Planner; conduct site audits and prepare quarterly monitoring reports.Update web content and coordinate with third-party web development company on technical developments. Qualifications

Post‑secondary 3‑year diploma/degree or equivalent in digital content marketing, website development or related field. Minimum 3 years of experience in UX principles and research practices as well as SEO, including detailed keyword research, manual site audits and use of SEO tools (Google Analytics, Tag Manager, Moz, Ahrefs and SEMRush).Experience with a CMS such as Drupal or WordPress and HTML or CSS required. Google Suite skills and certifications; social media platforms experience an asset. Strong copywriting, SEO, digital marketing and reporting analytics skills. Equal Opportunity

Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds. Accommodations

Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation, the hiring manager and recruiter will work with the applicant to meet their needs. Compensation&Benefits

Competitive hourly pay ($34.60/hr). Comprehensive benefits package. Defined benefit pension plan. Generous vacation and holiday entitlements. Prepaid leave/salary deferral plan. Subsidized maternity and parental leave. Family tuition program. Flexible work policy. Employee and Family Assistance Program.Corporate discounts through CAUBO. Professional development and learning resources. Tuition reimbursement and subsidy programs. Professional development leave. Lifetime retirement pension.

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