Marketing Manager, Digital Experience & Media | …, Markham

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. **Job Function:** Marketing **Job Sub Function:** Advertising & Promotions **Job Category:** Professional **All Job Posting Locations:** Markham, Ontario, Canada **Job Description:** **About Vision** Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime. Your unique talents will help patients on their journey to wellness. Learn more at **We are searching for the best talent for a** **Marketing Manager, Digital Experience & Media** **to join our J&J Vision team. This position is based in Markham, Ontario, Canada.** **Purpose:** The **Marketing Manager, Digital Experience & Media** is responsible for accelerating demand generation and deepening engagement with both patients and Eye Care Professionals (ECPs) through best‑in‑class digital marketing experiences for the **ACUVUE® contact lens portfolio**. This role leads the strategy and execution of consumer media (paid digital marketing, no traditional media), CRM engagement (email marketing), and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey, while ensuring brand consistency across key digital touchpoints. As a key brand leader, the position supports **ACUVUE® brand management** by translating brand strategy into high-performing digital programs, shaping channel and content strategy for consumer and healthcare professional (HCP) websites, and optimizing campaigns through analytics and continuous test‑and‑learn. The role also leverages voice‑of‑customer inputs to improve the ACUVUE® experience and better understand evolving patient and eye care professional (ECP) needs, partnering cross‑functionally to deliver cohesive, compliant, and measurable digital activation aligned to business and brand objectives. **You will be responsible for:** - Own **consumer paid media** to drive awareness, consideration, and conversion. - Lead **CRM/email lifecycle** strategy for patients and ECPs to drive engagement and retention. - Own **website content strategy and execution** (consumer + HCP), improving SEO, traffic, engagement, and conversion; route content through the internal copy review/approval workflow prior to publish. - Serve as **brand owner** for assigned ACUVUE® sub‑brands: portfolio strategy, positioning/messaging, lifecycle, and go‑to‑market integration across media, CRM, and digital touchpoints. - Drive **optimization** via analytics, KPI dashboards, and test‑and‑learn. - Lead **voice of customer** (**VoC) programs** (patient + ECP) and translate insights into digital experience improvements. - **Partner cross‑functionally** to deliver compliant, measurable digital activation aligned to business goals. - Manage **agencies/partners** to ensure on‑time, on‑brand execution across media, CRM, and web. - Embed **Johnson & Johnson’s Credo** in decision‑making. **Qualifications** - A bachelor’s degree is required. - Minimum 6 years of progressive experience in digital marketing. - **Hands-on expertise in performance-driven paid digital media** (planning, optimization, and measurement against clear KPIs). - **Strong CRM / email lifecycle marketing experience** (journey design, optimization, and engagement/retention focus for target audiences). - **Experience owning website content strategy** and conversion-focused optimization. - **Proven analytics capability**: building/using KPI dashboards, applying insights, and running continuous test‑and‑learn to improve performance. - **Strong cross-functional influence and relationship-building skills**, including effective agency/partner management and comfort operating in ambiguity/complexity. - Experience in **Healthcare marketing** is a plus. - Adept at building effective relationships across internal and external partners, collaboration and experience in building strong communication. - Master complexity and thrive in uncertain/ambiguous circumstances is required. - Up to 20% business travel may be required. **AI Usage Disclosure** The Company uses Artificial Intelligence in its assessment of applicants. **Vacancy Disclosure** This job posting is for an existing position. **Accessibility for Ontarians with Disabilities Act** As guided by Our Credo Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. #LI-JS3 #LI-hybrid **Required Skills:** Analytics, Content Strategy, Digital Marketing, Digital Media **Preferred Skills:** Healthcare Marketing **The anticipated base pay range for this position is :** $94,000.00 - $162,150.00 Additional Description for Pay Transparency: