Social Media Growth Manager (B2C), Hyderabad

We are looking for a creative, performance-driven, and growth-focused Social Media Growth Manager with strong expertise in Organic Social Media Marketing, Social Media Ads, and Lead Generation for B2C brands. The ideal candidate should have proven experience handling restaurants, food brands, lifestyle brands, or other B2C products/services, with the ability to scale engagement, leads, and brand visibility across social platforms.Position Social Media Growth Manager (B2C) Experience 5+ Years Employment Type Full-Time Industry Preference Restaurants, Cafes, Food Brands, Hospitality, Lifestyle Brands, Retail, Consumer Products, Healthcare, Wellness, or other B2C services. Key Responsibilities• Develop and execute social media growth strategies for B2C brands and restaurant businesses.• Plan and manage organic content strategies to increase: o Brand awareness o Engagement o Followers o Customer inquiries o Footfall and conversions • Create and optimize paid social media campaigns across: o Instagram o Facebook o YouTube o LinkedIn (if applicable) o Google Display&Video campaigns• Drive lead generation, customer acquisition, and customer retention through social media campaigns. • Develop high-engagement campaigns including: o Reels o Trending content o Influencer collaborations o Seasonal promotions o Offers and campaign activations • Coordinate with designers, video editors, photographers, and content teams for creative execution.• Build social media calendars and execute platform-specific content strategies. • Manage multiple client accounts simultaneously with strong coordination and reporting. • Monitor campaign performance and optimize based on: o Engagement o Reach o Cost per lead o Conversion rate o ROAS• Track social media trends, platform updates, and viral content opportunities. • Handle community engagement, reviews, comments, and audience interaction strategies. • Prepare monthly growth reports and campaign performance insights. Required Skills • Strong expertise in: o Organic Social Media Marketingo Paid Social Media Advertising o Instagram Growth o Facebook&Instagram Ads o B2C Lead Generation o Brand engagement strategies o Reels and short-form content strategy• Proven experience handling restaurant or B2C brand social media accounts. • Strong understanding of consumer behavior and audience engagement. • Experience managing influencer campaigns and collaboration strategies.• Ability to create growth-focused social campaigns with measurable business outcomes. • Experience using: o Meta Business Suite o Ads Manager o Google Analytics o Social scheduling tools o Reporting dashboards • Strong communication and client management skills. Preferred Qualifications• Experience working with restaurants, cafes, retail, food chains, salons, hospitality, or lifestyle brands. • Understanding of local marketing and location-based campaigns. • Knowledge of how to make content Viral and trend-based marketing strategies. • Experience managing photo/video-driven campaigns.KPIs / Success Metrics• Follower growth • Engagement rate • Lead generation and inquiries • Campaign reach and impressions • ROAS and conversions • Brand visibility and audience growth • Client retention and campaign performance Ideal Candidate Profile • Creative and trend-aware professional withstrong execution skills.• Strong understanding of B2C audience psychology and engagement patterns. • Ability to independently manage multiple client accounts. • Performance-focused mindset with strong analytical capability. • Passionate about branding, content, and growth marketing.