Lead Media Strategy For General Motors Markham

Join General Motors as a Media Strategy Lead, focusing on Chevrolet’s digital media landscape. This hybrid position is geared towards planning and executing effective regional media strategies. As part of the Media team, you will collaborate with Product Marketing to align on brand initiatives. In this hands-on role, you will craft media strategies, engage external agencies, and monitor campaign effectiveness to drive success across all channels. Your insights will be pivotal in shaping Chevrolet's brand narrative through targeted media efforts. Key Responsibilities: • Develop media plans across regional markets • Collaborate with internal and external stakeholders • Optimize budgets and performance based on KPIs • Work with ad tech vendors and media partners • Conduct analysis of metrics and campaign results Requirements: • Bachelor’s degree and 3+ years of relevant experience • Proficiency in media platforms and analytical skills • Robust communication and project management skills • Fluency in French is a plus • Experience in the automotive industry preferred Become a pivotal force in effective media strategy execution to elevate Chevrolet's brand impact. J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2niqic