Menswear Freelance Copywriter Markham

SPIER & MACKAY is looking for a freelance copywriter with robust e-commerce and menswear experience to support our growing brand. This role is focused on creating compelling, conversion-driven content across product pages, landing pages, email marketing, social media, and digital advertising. The ideal candidate has a strong understanding of menswear and tailoring, with the ability to communicate quality, craftsmanship, and value through transparent, refined, and engaging copy. You should be comfortable writing both editorial-style brand content and performance-focused marketing copy designed to drive engagement and sales. Responsibilities Write and optimize product descriptions for tailoring, sportcoats, shirts, knitwear, outerwear, footwear, and accessories Develop landing page copy for seasonal campaigns, product launches, promotions, and current collections Create email marketing copy including subject lines, promotional emails, and automated campaigns Write paid advertising copy for Meta, Google, and other digital platforms Develop social media captions and campaign messaging aligned with the SPIER & MACKAY brand voice Maintain a consistent tone across all customer-facing communication Collaborate closely with the marketing and creative teams to execute campaigns efficiently Assist with SEO-focused copywriting and keyword optimization Translate product details, fabrics, and craftsmanship into compelling customer-facing messaging Qualifications English must be the candidate’s first language Proven experience in e-commerce copywriting, preferably within menswear, tailoring, fashion, or luxury/value-focused brands Solid understanding of conversion-focused writing and direct response marketing Experience writing product copy, landing pages, email marketing, paid ads, and social content Strong understanding of menswear, tailoring, fabrics, fit, and garment construction Ability to balance editorial storytelling with concise, high-performing marketing copy Excellent attention to detail, grammar, and proofreading skills Ability to work independently in a fast-paced environment while meeting deadlines Preferred Experience Experience writing for tailoring or menswear brands Understanding of classic menswear and modern e-commerce marketing SEO and keyword optimization experience Experience working with creative and marketing teams on campaign execution Apply on Kit Job: kitjob.ca/job/2p96jc