Digital Communications Specialist, Milton

The Digital Communications Specialist supports the planning, creation, execution, and optimization of CNLA’s public-facing digital communications across multiple brands and initiatives, including Plants Love You TM, Communities in Bloom, Green Cities Foundation, and Garden Centres Canada. This role is responsible for helping deliver engaging social media campaigns, maintaining and updating websites, supporting paid digital initiatives, and producing high-quality written and visual content that aligns with brand standards and organizational priorities.

This is a hands‑on role for someone who is organized, adaptable, collaborative, and comfortable working in a fast‑paced, complex, not‑for‑profit environment with multiple stakeholders, priorities, and deadlines. The successful candidate will help take day‑to‑day social media execution and website maintenance to the next level, while strengthening digital consistency, responsiveness, accessibility (AODA) and search performance.

Key Responsibilities

Plan, create, schedule, publish, and monitor content across CNLA and affiliated

Support the execution of multi‑channel campaigns that build awareness, engagement, and traffic

Maintain and update websites in Webflow, WordPress, and related platforms

Support paid digital campaigns, including Meta Ads, Google Ads, and related campaign setup, monitoring, and optimization

Apply basic SEO best practices to website content and campaign landing pages

Monitor and report on social, web, and campaign performance using platform analytics and reporting tools

Manage content calendars, scheduling workflows, approvals, and asset organization across multiple brands

Draft clear, accurate, audience‑focused copy for social media, websites, ads, email, and other digital channels

Create basic graphics and digital assets using Adobe Creative Suite and/or Canva

Ensure content follows strict brand guidelines and maintains consistency across platforms

Monitor comments, inboxes, reviews, and public‑facing engagement, escalating issues where needed

Coordinate with internal teams, external partners, vendors, and stakeholders to gather content, meet deadlines, and support campaign delivery

Support photography, short‑form video, and content capture as needed

Help ensure websites and digital content meet accessibility, quality assurance, and usability standards (AODA, WCAG, CASTL)

Participate in the development and execution of the awards shows and industry events.

Perform other related communications and digital marketing duties as assigned

Qualifications

Post‑secondary education in communications, marketing, public relations, journalism, digital media, or a related field

3+ years of relevant experience in digital communications, social media, marketing, or website content management

Demonstrated experience in planning and executing public‑facing social media campaigns

Experience maintaining websites using Webflow, WordPress, or similar CMS platforms

Strong writing, editing, proofreading, and verbal communication skills

Experience with paid digital platforms such as Meta Ads and Google Ads is a strong asset

Working knowledge of SEO, website analytics, and campaign reporting

Experience with design tools such as Adobe Creative Suite and/or Canva is an asset

Experience with email marketing platforms and social scheduling tools is an asset

Strong organization, project coordination, and time management skills

Comfortable taking direction, managing shifting priorities, and working collaboratively with multiple stakeholders

Experience in a not‑for‑profit, association, or multi‑brand environment is an asset

Must be able to pass a background check

What We Offer

Full‑time role with hybrid flexibility

Milton Head Office or remote arrangement, depending on the candidate and situation

Professional Development

Technology provided

A collaborative communications team working across high‑profile national brands and

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