Director, Quality Research (Mississauga)

At World Vision Canada we offer challenging careers that change the lives of children all over the world and will change yours as well. Life in all its fullness for every child. Director, Brand VP, Brand & • Marketing Full Time Permanent Remote (Within Canada) The Director, Brand is responsible for creating and leading World Vision Canada's strategic brand communications and overall brand strategy, and for the end-to-end creative development of key mass‑market campaigns (TV, Digital, Social, OOH, PR and Experiential). The role stewards brand health (awareness, consideration, trust and donation intent) while driving conversion to child sponsorships, recurring giving and single gifts. This role partners closely with the Director, Digital Growth & • Campaigns to ensure an integrated full‑funnel plan across paid, owned and earned channels—from brand building to demand creation and conversion. The Director sets the brand narrative and communications frameworks, oversees creative strategy and production, and ensures all marketing efforts are audience‑led, insight‑driven, ethically responsible and aligned with World Vision's vision, mission and safeguarding standards. Champion ethical storytelling that upholds safeguarding, dignity and accuracy in all content. Lead development of big organizing ideas and creative platforms for mass‑market campaigns that drive brand and response. Author inspiring creative briefs and ensure double‑diamond/design‑thinking practices from discovery through delivery. Oversee creative development and production (video, digital, social, experiential, print), ensuring quality and brand alignment. Drive integration between upper‑funnel brand activity and lower‑funnel performance with the Director, Digital Growth & • Campaigns. Content & • Storytelling Own the enterprise content strategy and editorial calendar for brand storytelling. Ensure accurate, timely and consented field stories and assets; manage asset governance and DAM usage. Child Sponsorship, Emergency, Recurring). Provide brand guidance to Channel Managers and internal partners; serve as final escalation point on brand and creative. Data, Insights & Effectiveness Commission and interpret research (qual/quant), brand tracking and creative pre/post testing to inform decisions. Translate insights into actionable optimisations across messaging, creative and media mix. Brand Communications, Campaigns, Creative/Studio, Content). Set transparent goals, development pathways and performance rhythms; foster a culture of creativity, inclusion and learning. Select and manage agencies and vendors (creative, production, PR, research/brand tracking) with clear scopes and KPIs. Ensure all brand and campaign work adheres to World Vision policies, safeguarding standards, legal and privacy requirements. Maintain an accessible, up‑to‑date brand system (guidelines, templates, asset library) and deliver ongoing enablement/training. Define channel, customer and campaign vision, customer‑led strategy, roadmap and growth opportunities. Demonstrated success building mass‑market campaigns across TV, Digital, Social, OOH and PR that drive brand health and conversion. Strong creative leadership: briefing, evaluation and production oversight; Expert agency/vendor management across creative, production, PR and research; familiarity with brand tracking and creative testing methodologies. Knowledge of integrated media and digital ecosystems; familiarity with Adobe Experience Manager and Journey Optimizer an asset. Nonprofit and/or child‑focused sector experience an asset; Bilingual (English/French) an asset. Health Spending Account Up to 6% matched pension contributions Parental leave top‑up Generous paid vacation, sick days, wellness and personal days Office closed extra days before long weekends (6×/year) We embody an Agile mindset here. Placement within the range will be determined based on relevant skills, experience, qualifications, and internal equity. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed. We are Christian. World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries. World Vision Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Apply on Kit Job: kitjob.ca/job/2psarz