Performance Marketing Lead (Niagara Falls)

Performance Marketing Lead

Company: See Sight Tours

Location: In Office (Niagara Falls)

Travel: Yes

About the role

See Sight Tours is hiring a Paid Ads / Growth Lead to drive direct bookings and revenue through performance marketing channels. This role is focused on execution, optimization, and measurable growth — not just strategy.

You will own paid acquisition across Google, Meta, and other channels, while also improving website performance through SEO and CRO. Your goal is simple: increase high-quality bookings at the lowest possible cost.

This is a hands-on role for someone who is highly analytical, performance-driven, and comfortable owning results end-to-end.

What you will do

Paid acquisition & campaign management

Manage and scale Google Ads, Meta Ads, and other paid channels

Optimize campaigns for ROAS and cost per booking

Continuously test and refine audiences, creatives, and bidding strategies

Conversion rate optimization (CRO)

Improve website conversion rates across landing pages and funnels

Identify drop-off points and optimize the booking journey

Run A/B tests on layouts, copy, offers, and UX

SEO & organic growth

Improve organic visibility and traffic through SEO initiatives

Optimize key pages for search intent and conversion

Work with content and product teams to drive organic bookings

Testing & performance optimization

Run structured A/B tests on creatives, copy, and targeting

Analyze performance data to identify growth opportunities

Continuously iterate based on data, not assumptions

Cross-functional collaboration

Work closely with Product Marketing on tour-level performance

Align campaigns with inventory, seasonality, and city priorities

Collaborate with creative and content teams for ad assets

Reporting & insights

Report weekly on spend, performance, and growth opportunities

Track and improve key performance metrics across all channels

Provide clear insights and actionable recommendations

What success looks like

Lower cost per acquisition (CPA)

Strong and scalable return on ad spend (ROAS)

Growth in direct website bookings

Improved website conversion rates

Consistent, data-driven performance improvements

Ideal background

You’ve likely held roles such as:

Performance Marketing Manager

Paid Media Manager

Growth Marketing Manager

Digital Marketing Specialist (Performance-focused)

You understand:

Paid acquisition across Google and Meta ecosystems

How to optimize funnels from click to booking

SEO fundamentals and how they drive revenue

CRO principles and testing frameworks

How to scale campaigns profitably

Skills and traits we value

Solid performance marketing background

Data-driven and highly analytical

Hands-on executor (not just strategy)

Deep understanding of Paid Ads, SEO, and CRO

Comfortable owning budgets and performance targets

Strong testing mindset and attention to detail

Clear communicator of data and insights

Why this role is compelling

Direct impact on revenue and growth

Clear performance metrics and ownership

Opportunity to scale campaigns across multiple cities and products

Fast-moving environment with real testing and iteration

Ability to build and own the full growth engine