Digital Recruitment Officer - Limited Term, Oshawa

Digital Recruitment Officer - Limited Term

Job Summary The Digital Recruitment Officer will be responsible for digital recruiting and conversion of high-quality students to Ontario Tech through a variety of digital channels. By creating and developing content, copy, multimedia and utilizing various communication channels (web, digital, social media, SMS, presentations, CRM etc.) to promote the Ontario Tech brand and programs and through the support of virtual recruitment activities, the Officer will work to execute the digital recruitment plans. This role will engage with prospective Ontario Tech students through digital means such as virtual fairs, webinars, live chat and 1-on-1 meetings.

Responsibilities

Create, edit and develop digital communications and content materials, in a variety of formats and using multiple platforms (including landing pages, emails and digital advertising and web).

Utilize e-communication tools, advertising tools and virtual platforms (including Social Media) to increase applicant market-share and meet institutional enrolment goals.

Stimulate applications via digital advertising to prospective students through advertising content creation, and advertising follow up via communication methods such as text, email, and video.

Increase brand awareness of Ontario Tech to prospective students to grow enrolment through virtual channel content and creation.

Ensure a cohesive representation of Ontario Tech brand and messaging across virtual events and fairs.

Implement integrations, develop processes and maintain the Customer Relationship Management (CRM) system to proactively target and nurture assigned leads and applicants.

Utilize the Content Management System (CMS) to create landing pages, content pages, and recruitment and admissions related web pages.

Generate prospective student leads through digital means.

Optimize university websites (central, faculty etc.) for prospective student engagement.

Research trends and analyze data to support enrollment targets.

Stay apprised of digital recruitment opportunities that Ontario Tech could leverage to create awareness to prospective students (e.g., virtual/digital events, external blogs and podcasts).

Extensive data mining of CRM data and usage to recommend and implement continued improvements to the practice of student recruitment.

Provide feedback, content, communication support, ideas and recommendations for improving the Ontario Tech brand, recruitment communication and marketing collateral, events and general recruitment initiatives.

Maintain knowledge of best practices and current digital trends regarding content and marketing to diverse target audiences.

Reach out to prospective students to offer support throughout the recruitment, admissions and registration process to keep students interested, engaged and committed as they transition to becoming an Ontario Tech student.

Act as a first‑point of contact and respond to queries related to university admission requirements, programs, services and Student Life, using a variety of communication platforms, such as Live Chat, SMS, form submission, etc.

Execute digital recruitment initiatives (such as webinars) that engage students with Ontario Tech programs and facilities to a variety of audiences.

Increase brand awareness of Ontario Tech to grow enrolment through virtual presentations and fairs.

Skills

Strong technical and multimedia skills.

Ability to create CRM campaigns including development, audience segmentation, triggers and automations.

Exceptional writing ability and solid grasp of AODA and CP style, including the ability to be creative and write in a variety of styles on tight deadlines.

Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.

Demonstrated oral and written communication skills with an emphasis on presentation to external contacts.

Ability to make informed data‑driven decisions to digital, marketing and sales processes.

Proficiency in using advanced features associated with the current versions of Word, Excel, Access, Photoshop, video editing software and PowerPoint.

Flexibility to work irregular hours at peak recruitment times to accommodate campaigns and webinars.

Ability to multi‑task and maintain an organized and effective personal work environment.

Strong organizational and administrative skills, with proven ability to keep current on changes and trends in the university environment.

Education

Completion of a four‑year university program, specifically in a discipline related to communications, marketing, journalism/media‑related field.

A combination of education and experience may be considered for this role.

Experience

Minimum 1 to 3 years of experience in a related environment.

Experience in undergraduate student recruitment or digital marketing is an asset.

Experience in a post‑secondary environment is preferred.

Experience with a CRM platform (HubSpot would be an asset).

Experience implementing communications plans, marketing and/or journalism, with responsibility for managing projects and developing communications is preferred.

Clear Criminal Reference Check with Vulnerable Sector Screening.

Valid Ontario Driver’s License (Class G) with clear Driver’s Abstract, and passport is required.

Knowledge

Client‑centric and thorough understanding of target audiences and expectations, such as secondary, non‑secondary, non‑traditional, parents, teachers, guidance counsellors and community partners.

Demonstrated working knowledge of digital recruitment.

Knowledge of inbound marketing and sales processes.

Experience with a customer relationship management platform.

Strong understanding of STEM disciplines.

A working knowledge of post‑secondary programs throughout Canada is an asset.

EEO Statement Ontario Tech University is actively committed to equity, diversity, inclusion, indigenization and decolonization (EDIID), and welcomes applications from all qualified candidates, while especially encouraging applications from First Nations, Metis, Inuit peoples, Indigenous peoples of North America, racialized persons, persons with disabilities, and those who identify as women and/or 2SLGBTQ+. All qualified candidates are encouraged to apply; however, Canadian citizens, permanent residents, Indigenous Peoples in Canada, and those eligible to work in Canada will be given priority.

Ontario Tech University respects people’s different needs and therefore will take all reasonable steps to ensure accommodation for applicants where appropriate. The University is also committed to ensuring that confidentiality is maintained throughout all aspects of the recruitment cycle. If you require accommodation, please contact

Julie Day , Health and Disability Management Specialist. For more information about the university’s Accessibility Policy, please review the university’s Accessibility Policy.

The university acknowledges the lands and people of the Mississaugas of Scugog Island First Nation which is covered under the Williams Treaties. We are situated on the Traditional Territory of the Mississaugas, a branch of the greater Anishinaabeg Nation which includes Algonquin, Ojibway, Odawa and Pottawatomi.

Job Location:

Oshawa, Ontario, Canada

Expected Start Date:

6/22/2026

Expected End Date:

3/31/2027

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