Product Marketing Manager (Pickering)

Company Description VocalCentric is revolutionizing the way vocalists, choirs, and music teams rehearse and thrive together. Our all-in-one platform integrates music education, AI-powered vocal feedback, rehearsal management, and collaborative tools tailored specifically for singers. From isolated vocal stems and synchronized lyrics to advanced learning and virtual rehearsals, VocalCentric offers a suite of features designed to boost confidence and efficiency. Built as the true home for vocalists and music creators, we empower users to move from disorganized practice to standout performances. Based on a deep commitment to community, innovation, and excellence, VocalCentric sets a new standard for the world of singing. Role Description This is a full time hybrid role based in Pickering, ON, with flexibility for some remote work. As a Product Marketing Manager, you will develop and execute go-to-market strategies, conduct market research to understand customer needs, and collaborate with cross-functional teams to align product positioning. You will be responsible for creating compelling messaging and sales enablement tools that resonate with target audiences, while strategizing product launches to maximize market impact. Additionally, you will contribute to overall marketing efforts by optimizing campaigns and analyzing performance insights to drive product adoption and growth. Qualifications - Proficiency in Market Research and ability to gather and analyze customer insights - Experience designing and implementing Go-to-Market Strategies to effectively position products - Knowledge of Product Management and close collaboration with development teams - Strong Product Marketing skills, including creating positioning, messaging, and materials - Proven understanding of Sales enablement and supporting sales teams with tailored resources - Excellent analytical, organizational, and communication skills - Bachelor's degree in Marketing, Business, or a related field is preferred - Experience in the music or technology industries is a plus Apply on Kit Job: kitjob.ca/job/2o2v2p