Senior Product Designer - Growth, Digital Commerce- …, British Columbia

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award‑winning insurance distribution platform, to embed protection for millions of customers worldwide each year. Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest‑growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commits itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities. Our people are bold, authentic, purposeful and inspired. About the Role As a Senior Product Designer on our Embedded Insurance team, you’ll lead the design of high‑converting insurance purchase experiences that live within our partners’ retail, travel, fintech, and banking platforms. You’ll design the moments where customers discover, compare, and buy protection products—embedded directly into checkout flows, booking journeys, and account dashboards. Your work ships on partner websites and apps, so you’ll need to balance conversion performance with seamless integration into diverse brand environments and tech stacks. You’ll own the end‑to‑end design of insurance offer surfaces, sales panels, product comparison flows, and post‑purchase experiences that directly impact attach rate, conversion, and customer trust. If you’ve designed e‑commerce checkout, upsell, or add‑to‑cart experiences, the pattern will be familiar—you’ll be applying those instincts to insurance products. Working closely with Product, Engineering, Growth, and Marketing, you’ll drive design strategy, build scalable and testable UI solutions, and lead rapid experimentation to deliver measurable commercial outcomes across partner integrations. This role is AI‑forward by design. You’ll integrate AI tools into every phase of your workflow from using generative AI for rapid prototyping, variant generation, and copy exploration; leveraging AI‑assisted research and synthesis to accelerate insight development; and applying AI within experimentation workflows to scale personalization and testing velocity. Beyond your own practice, you’ll pioneer AI‑augmented design methods and champion their adoption across the design team. We’re looking for someone who has already operated at a senior level, leading design work streams, mentoring others, presenting to external stakeholders, and owning commercial outcomes. You should bring a portfolio that demonstrates leadership, not just execution. Key Responsibilities Design & Execution Lead the design and optimization of embedded insurance purchase flows, offer surfaces, sales panels, and product comparison experiences that drive attach rate and conversion within partner platforms Design explicit information architecture for complex insurance journeys — structuring product options, coverage details, pricing, and legal disclosures so customers can make confident decisions quickly Apply strong interaction design craft to multi‑step flows: progressive disclosure, smart defaults, inline validation, error recovery, and trust‑building patterns (social proof, security signals, transparency cues) Map end‑to‑end user journeys across embedded contexts, identifying where insurance touch points sit within a partner’s existing flow and designing seamless handoffs Design responsive, cross‑platform experiences that perform across desktop, mobile web, and in‑app webviews — accounting for the constraints of embedded iframes and partner viewport limitations Design insurance experiences for partner contexts — adapting UI solutions to align with diverse brand guidelines, platform constraints, regulatory requirements, and integration patterns Create high‑fidelity prototypes and specifications that work within our design system while flexing to partner requirements and insurance product complexity Ensure accessibility standards (WCAG 2.1 AA minimum) are met across all insurance experiences, with particular attention to form design, error states, and screen reader compatibility Manage multiple concurrent projects across partner integrations while maintaining quality and momentum Collaborate with engineers to ensure high‑quality implementation of insurance experiences across varying partner tech environments Growth & Experimentation Define and create component variations and UI treatments for insurance offer surfaces, purpose‑built for A/B testing and rapid experimentation across partner environments Translate growth hypotheses into testable design solutions in partnership with Product and Growth teams; advocate for design‑led experimentation on insurance attach and conversion Identify and reduce friction across insurance product discovery, quoting, comparison, and checkout flows through data analysis and user research Own the design side of insurance conversion optimization including thinking in attach rates, quote‑to‑bind funnels, and revenue impact, not just usability AI Augmented Design Practice Use generative AI tools (e.g., LLMs, image generators, code assistants) to accelerate prototyping, variant generation, copy exploration, and asset creation Apply AI‑assisted research and synthesis workflows to rapidly distill user insights, competitive analysis, and data patterns into actionable design direction Integrate AI into experimentation workflows — generating test hypotheses, producing personalized content variants at scale, and analyzing experiment results faster Evaluate and introduce new AI tools, plugins, and workflows to the design team; build lightweight playbooks so others can adopt them Pioneer AI‑native design methods (e.g., prompt‑driven UI generation, AI‑assisted design QA, automated accessibility checks) and document learnings for team‑wide adoption Research & Insights Plan, conduct, and facilitate generative and evaluative user research — from discovery interviews and journey mapping workshops to usability testing — to inform design direction and validate decisions Build repeatable testing practices within the domain, including lightweight unmoderated testing for rapid iteration cycles Leverage AI‑powered synthesis tools to process qualitative and quantitative research data at speed, surfacing patterns that inform design decisions Partner with content designers to ensure insurance language, disclosures, and trust messaging are tested alongside UI patterns Systems & Leadership Drive the evolution of our design system, building flexible, scalable components that perform across partner contexts and insurance product types Articulate design rationale clearly to internal teams and external partners, including presenting insurance experience designs directly to partner stakeholders What You Will Bring 8+ years of experience in product/UX design with a strong track record in e‑commerce, marketplace, fintech, or conversion‑focused digital products, not SaaS or enterprise platforms Proven growth design experience: A/B testing, funnel optimization, and experiment‑led iteration with measurable commercial outcomes (attach rate, conversion, revenue). Case studies required, we want to see the numbers Strong UX fundamentals: information architecture, user journey mapping, interaction design, and form/flow design for complex multi‑step transactional experiences Experience designing embedded or white‑label experiences that integrate into third‑party platforms, understanding the constraints of designing for someone else’s brand context Deep interaction design skills: progressive disclosure, error handling, trust patterns, smart defaults, and edge‑case thinking for flows where clarity and confidence drive conversion Experience designing responsive experiences across desktop, mobile web, and in‑app webviews — bonus if you’ve worked within embedded iframe or widget constraints Strong product discovery skills: identifying user needs, mapping competitive landscapes, and surfacing design opportunities Sharp attention to detail in visual design: micro‑interactions, spacing, typography, and pixel‑level craft matter to you Working knowledge of accessibility standards (WCAG 2.1 AA) and experience designing inclusive transactional experiences Proficiency in Figma, including interactive prototyping and working within design systems Familiarity with analytics platforms (e.g., GA4, Amplitude) and experimentation tools (e.g., Optimizely, LaunchDarkly) to inform and measure design impact Excellent communication skills: able to articulate design rationale to both internal stakeholders and external partners, with experience presenting to senior or external audiences Proven experience leading design workstreams within cross‑functional teams spanning product, engineering, growth, marketing, and content — not just contributing Comfortable producing campaign and marketing design assets alongside core product work AI Specific Requirements Demonstrated, active use of AI tools in your design workflow — not theoretical interest, but shipped work or documented process improvements. Show us in your portfolio or case study Experience using LLMs (e.g., Claude, ChatGPT, Copilot) for tasks like copy generation, UX writing variants, research synthesis, or design exploration Familiarity with AI‑powered design and prototyping tools (e.g., Galileo AI, Figma AI features, Mid‑journey/DALL‑E for concept exploration) Experience or strong interest in using AI within experimentation workflows—gener …