Marketing Manager (Port Perry)

The Marketing Manager is responsible for leading the overall marketing strategy for a consumer-facing business with both retail and experience-driven offerings. This role owns brand positioning, digital presence, and campaign execution to drive customer acquisition, engagement, and repeat visitation. This individual will oversee day-to-day marketing operations, lead content and campaign strategy, and manage a junior marketing resource, while collaborating cross-functionally with operations, product, and customer experience teams. Key Responsibilities Strategy & Brand Management - Develop and execute a comprehensive marketing strategy aligned with business objectives and seasonal demand cycles - Own brand consistency and positioning across all customer touchpoints - Identify and implement initiatives to drive traffic, engagement, and revenue growth Digital Marketing & Content - Lead multi-channel digital strategy across social platforms, web, and email - Oversee development and approval of all marketing content, ensuring alignment with brand and campaign goals - Manage website content and user experience (CMS-based workplace) - Own lifecycle and email marketing strategy, including campaign planning and performance optimization Team Leadership - Manage and mentor a Marketing Coordinator, providing clear direction, prioritization, and feedback - Own and maintain the marketing calendar to ensure alignment across initiatives - Balance strategic planning with hands-on execution as needed Cross-Functional Collaboration - Partner with internal teams to align marketing efforts with product launches, promotions, and customer experience initiatives - Support internal stakeholders with marketing materials, campaigns, and communication needs - Coordinate content development tied to key business initiatives and promotional periods Campaigns & Promotions - Lead planning and execution of integrated marketing campaigns and promotional initiatives - Oversee development of digital and physical marketing assets (e.g., signage, collateral, promotional materials) - Ensure campaigns are delivered on time and aligned with broader business priorities Performance & Analytics - Track and analyze performance across digital channels, campaigns, and customer engagement metrics - Use insights to continuously optimize marketing effectiveness and ROI - Report on key metrics and provide strategic recommendations to leadership What You Bring - Strong foundation in brand management, digital marketing, and campaign strategy - Ability to connect marketing initiatives to measurable business outcomes - Experience operating in a rapid-paced, multi-channel environment - Strong communication and stakeholder management skills - High level of organization and attention to detail Qualifications - Post-secondary education in Marketing, Communications, or related field - 5+ years of progressive marketing experience - Experience managing or mentoring junior team members - Proficiency with digital marketing tools (e.g., email platforms, CMS, design tools) - Solid understanding of current digital marketing trends and best practices Nice to Have - Experience in retail, hospitality, or consumer-facing environments - Exposure to experiential marketing or event-driven businesses - Basic understanding of creative production (photo/video/content) Perks - Employee discounts on products/services - Access to company experiences and events - Collaborative and entrepreneurial team environment Apply on Kit Job: kitjob.ca/job/2nbtth