Content Distribution Senior Manager at Woodbine (Alberta)

Lead content distribution strategy at Woodbine, focusing on audience growth and engagement. Drive optimization across owned and third-party channels to amplify racing stories. Reporting to the Director of Content & Social Media, this Senior Manager role is essential for enhancing Woodbine's content reach. You will develop strategies for owned, earned, and paid media, fostering relationships with various media outlets and networks. The position requires a deep understanding of audience segments to tailor content effectively and manage partnerships, ensuring our stories engage the right audiences. Key Responsibilities: • Develop and execute content distribution strategies across media channels • Build relationships with media outlets and digital publishers • Tailor strategies for distinct audience segments • Negotiate and manage content partnerships effectively • Monitor distribution performance to refine strategies Requirements: • 6–8 years in content distribution or media partnerships • Robust network within the Canadian media landscape • Proven experience in building strategic partnerships • Deep understanding of content formats and platforms • Data-driven mindset for performance analysis Maximize the impact of Woodbine's content through strategic distribution and audience engagement. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2pmp6a