More than a Copywriter - a Direct Response Storyteller (Toronto)

About Us & Summary We’re Madhub - a creative performance agency that works with health and wellness brands, but pushing our creative boundaries towards innovation and efficiency. We need someone who can write incredible ad headlines, deep-dive blog post on health and wellness, and attention-grabbing emails that convert. You know your way around the wellness and supplement space - not just the buzzwords, but the actual science. You can translate “clinically studied ingredients” into copy that makes real people feel something. You understand that health content lives or dies on trust, and you don’t cut corners on accuracy just to hit a deadline. This starts part-time, but if you’re as good as you think you are, it grows rapid. We’re building a content engine, and we need the person who can drive it. What you’ll be doing - Writing long-form blogs and newsletters that actually build authority - not just fill a content calendar - Crafting short-form copy for Meta, Google, social, and landing pages that converts - Owning email copy and subject lines — drip sequences, promos, flash sales, the works - Writing scripts for Reels, TikToks, and YouTube that feel awesome - Fact-checking health claims and keeping everything compliant - because accuracy isn’t optional What you bring - Agency experience - you know what being creative and fast-paced actually means - The rare ability to storytell and sell - Creative-drive Direct Response - Genuine knowledge of nutrition, biohacking, or functional medicine - SEO fluency that doesn’t murder the soul of a piece - A voice that works everywhere - from white paper to Instagram caption - Zero tolerance for sloppy writing - yours or anyone else’s - AI-savvy, but your work doesn’t read like a robot had a deadline The setup - Part-time remote to start - with a clear path to full-time for the right person + benefits - Work from wherever, Canadian hours - Competitive pay, discussed based on your skills - Yearly performance bonus when KPIs are hit Sound like you? Let’s do some MADNESS together. Get in touch. #Workwolf MADHUB uses Workwolf’s AI-enabled tools to sort and screen applications based on job-related criteria. All hiring decisions involve human review. Apply on Kit Job: kitjob.ca/job/2oro7a