Lifecycle Marketing Expert in Wellness (Toronto)

Join a rapid-growing DTC subscription brand as a Senior Retention Manager focused on post-purchase strategies in the consumer health & wellness space. Your insights will significantly enhance customer retention and revenue. This role requires a hands-on expert in lifecycle marketing and retention. Your responsibilities will involve optimizing Klaviyo and SMS journeys while consolidating efforts across diverse teams to drive customer loyalty and sales growth. With substantial authority and budgetary control, this position also offers a promising trajectory toward a Chief Revenue Officer role as the brand evolves. Key Responsibilities: - Construct and test email and SMS lifecycle flows - Create impactful post-purchase and upsell funnels - Execute and analyze A/B testing to inform strategies - Foster collaboration across departments to align efforts - Manage and guide direct reports in CRM initiatives Requirements: - Minimum 5 years in retention or CRM functions - Documented success in subscription revenue growth - Proficient in building customer journeys using Klaviyo - Expertise in segmenting based on customer behavior - Background in managing broader retention strategies Bring your lifecycle marketing skills to help shape retention excellence in a vibrant DTC brand! Apply on Kit Job: kitjob.ca/job/2pbjd1