Staff Product Designer - Visual Experience (Toronto)

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started. Why is this role important? Great design is more than usability; it’s about creating experiences that feel inspiring, delightful, and undeniably ours. As we scale the quality of our digital products and experiences, we’re investing in the future of visual design leadership. The Staff Product Designer – Visual Experience will evolve and elevate the visual design across every touchpoint. The Impact You'll Make As the Staff Product Designer – Visual Experience, you’ll define and elevate the visual design direction for Loblaw Digital. You’ll lead teams to raise the design execution bar, establish a shared visual language, coach teams to bring that vision to life, and create space for bold creativity. You will help deliver customer experiences that are functional, beautiful, ownable, and brand‑aligned. You Will - Lead and evolve the overall visual design direction across all domains at Loblaw Digital (e.g., Online Grocery, Loyalty, Health, Retail Media, Beauty, and Apparel) - Lead the visual design execution of high‑complexity initiatives with modern, scalable, accessible interface design - Own the quality oversight and critique process for UI craft and design system usage - Partner closely with Product Design Leads and Directors to embed visual design into the strategic planning, design review, and delivery process - Push continuous improvement of our design system, including component updates, new patterns, documentation, and education - Coach and mentor product designers to grow visual design capabilities across all levels - Build and maintain visual design standards, systems, and playbooks in collaboration with our design systems lead - Partner with engineering to ensure visual quality and fidelity are protected during build - Conduct design reviews, workshops, and critiques to raise team quality and consistency - Help teams measure success through design quality indicators and post‑launch UI performance - Create prototypes, design specifications, and artifacts that clarify how experiences should look, feel, and behave - Identify opportunities for system‑level improvements that deliver long‑term efficiency and product excellence - Influence org‑wide storytelling by shaping how we present design internally and externally What You Bring - Champion of visual craft with passion for spacing, hierarchy, typography, accessibility, contrast, and subtle UI interactions; evangelizes polish and judgment - Steward of our design system, scaling great design and ensuring quality survives shipping - Decisive, trusted critic who delivers transparent critique that improves work; responsible for final visual quality approvals - Collaborative, bringing multidisciplinary teams together to align on quality goals and simplify complexity - Outcome‑minded, balancing beauty with purpose to improve customer satisfaction and support business goals - Mentor and multiplier, raising dozens of designers through best practices, tools, and clarity on excellence Ideal Experience - 10+ years of visual, product, or brand design experience with a strong focus on digital interfaces and products - 5+ years in a senior or lead‑level design role, reviewing and coaching visual design across multiple teams - Proven track record of delivering visually exceptional work across consumer‑facing digital products (bonus if in eCommerce, Health, Loyalty, or Retail Media) - Experience working in a cross‑functional environment with product, engineering, and brand/marketing teams - A portfolio that demonstrates excellence in visual design, systems thinking, and cross‑platform execution - Experience contributing to or collaborating on a design system - Experience presenting work to executive stakeholders, with solid storytelling and rationale We believe great people model our values, are authentic, build trust, and create connections. Loblaw Digital is committed to reflecting Canada’s diversity and welcomes applicants with disabilities who request accommodation during recruitment and assessment. Salary: $120,000 – $154,000 per year, depending on experience and geographic region. Loblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create. Compliance with laws is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us. Apply on Kit Job: kitjob.ca/job/2prcyr