Paid Social Channel Leader, Canadian Tire (Toronto)

Elevate CTC's marketing strategy as the Paid Social Channel Leader in Toronto or Calgary. This role is vital in executing and optimizing campaigns that drive eCommerce performance. In this Associate Manager position, you will take charge of the Paid Social channel, ensuring flawless execution and reporting of impactful campaigns. Your leadership will guide a dedicated team, allowing you to leverage vendor relationships and apply retail best practices for compelling audience strategies. You will be responsible for quantifying performance metrics and mentoring your team on advanced optimization techniques. Key Responsibilities: - Directly manage the delivery of paid social media campaigns - Balance workloads and priorities for your campaign pod - Consult on effective strategies within integrated media plans - Build robust relationships with vendors and partners - Oversee accurate reporting and data measurement protocols Requirements: - Bachelor’s in Business, Marketing, or similar - Over 5 years of paid social marketing experience - Proficient in managing campaigns across various social platforms - Experience leading teams and vendor management - Solid understanding of metrics and performance tracking Drive measurable business outcomes in the retail space as you lead social media initiatives at Canadian Tire Corporation. Apply on Kit Job: kitjob.ca/job/2prw3u