Senior Analyst, Toronto

WHO WE ARE

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

We are a marketing agency that is pioneering the future of how brands and people will interact in the post-media world.

WHAT WE ARE LOOKING FOR

We are looking for a Senior Analyst, Marketing Science / Growth Analytics to join our Growth Analytics practice and play a critical role in shaping how data informs media strategy, investment decisions, and business growth for our clients.

This role is ideal for someone who is both analytically rigorous and strategically curious —someone who enjoys digging into data but is equally motivated by turning insights into action. You will partner closely with planning, investment, and client leadership teams to design measurement frameworks, uncover insights, and elevate how we evaluate media performance across channels.

As a Senior Analyst, you will take ownership of key analytical workstreams, contribute to the evolution of our measurement approaches, and coach junior team members, while continuously pushing for smarter, more effective use of data.

Main Responsibilities:

• Lead analytical contributions to key initiatives, including business, marketing overviews, measurement frameworks, and campaign evaluation
• Design and execute project-based analyses to answer strategic business and media questions
• Evaluate data quality, relevance, and limitations to ensure insights are accurate and decision-ready
• Translate complex data into clear, actionable insights that influence strategy and optimization
• Develop, automate, and maintain dashboards and reporting solutions
• Continuously improve reporting, implementing updates and enhancements to dashboards based on teams' feedback and evolving business needs
• Partner with data engineering team to support data collection, cleaning, integration
• Define and support measurement and tagging strategies aligned to campaign objectives
• Contribute to the evolution of Marketing Science / Growth Analytics best practices, tools, and ways of working

You are the desired candidate if you have:

• Minimum 2 years of experience in analytics, marketing science, media analytics, or a related field
• Bachelor's degree in statistics, marketing, economics, data science, advertising, or another relevant discipline
• Hands-on experience with data analysis and campaign performance evaluation
• Experience in the media or advertising industry platforms for reporting (Google Analytics, Adobe Analytics, CM360 etc)
• Strong proficiency in Excel and PowerPoint
• Working knowledge of analytical tools and languages such as SQL, Python, R (direct experience with at least one)
• Experience with dashboards and visualization tools (Datorama, Looker, Tableau, BI or similar)
• Bonus points: Experience with cloud-based data platforms (e.g., AWS, Azure, GCP)
• Strong understanding of digital media measurement, KPIs, and their role within the consumer journey
• Proven ability to translate data into compelling narratives for both technical and non-technical audiences
• Confidence presenting insights and recommendations to internal teams and clients
• Highly collaborative, with the ability to work across disciplines and priorities
• Curious, detail-oriented, and solution-focused
• Comfortable working in a fast-paced, evolving environment
• Motivated to learn, grow, and contribute beyond immediate deliverables

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant's education, experience, knowledge, skills and abilities. In addition of the 45k-50k salary range Omnicom Media provides rewarding offerings such as:

• Many hours of training every year and an internal mentoring program
• 100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!)
• 5 paid 4-day long weekends during the year
• Offices closed during the holiday season
• Indefinite health leave for your physical and psychological health

Diversity & Inclusion

Hearts & Science Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.