Social Media & Marketing Content Lead (Marpole)

Social Media & Marketing Content LeadContent Creation, Video, Campaigns, Brand Growth & Future Division Leadership Humane Solutions is looking for a creative, organized, and ambitious social media and marketing person to help build the public-facing content engine behind a growing service business and a broader set of future media, education, and technology opportunities. This is not a basic social media posting role. We are looking for someone who can help create, manage, film, edit, publish, promote, and scale content across multiple channels. The right person will be involved in everything from short-form social videos and ad campaigns to project pages, blog content, video assets, YouTube series development, and long-term brand strategy. The goal is to build a repeatable marketing system that can eventually grow into a dedicated internal division, with the right person moving into a management-level role as the team and workload expand. The Opportunity Humane Solutions operates in a space with enormous storytelling potential. Our work involves complex field problems, remote locations, difficult technical challenges, wildlife, environmental infrastructure, public education, service innovation, and real-world problem solving. We need someone who can help turn that work into compelling content that builds trust, drives leads, strengthens the brand, and supports future growth. A major part of the opportunity is helping develop a dedicated video channel and content series focused on travelling to remote locations to help people with difficult, unusual, or “unsolvable” pest and wildlife-related problems. This series has the potential to combine education, field work, storytelling, travel, problem solving, and high-value service marketing. The right person will help shape the format, capture the work, edit the content, distribute it across channels, and build it into a recognizable media asset for the company. Alongside that, this role will support ongoing social media, advertising, website content, project pages, blog posts, video assets, and campaign execution. This is a solid fit for someone who wants to build something from the ground up, not just maintain an existing content calendar. What You’ll Be Doing You will help manage and grow Humane Solutions’ marketing presence across social media, video, web, and paid advertising channels. Your work may include: - Managing multiple social media channels - Planning, creating, scheduling, and publishing content - Filming field work, projects, interviews, behind-the-scenes footage, and educational content - Editing short-form and long-form video - Creating graphics, thumbnails, reels, shorts, ads, and other visual assets - Helping develop and manage a dedicated YouTube channel and recurring video series - Building content around remote-location service projects and difficult field problems - Creating and managing paid ad campaigns - Writing or assisting with blog posts, case studies, project pages, and website content - Creating video assets to support website pages and service campaigns - Repurposing content across Instagram, Facebook, YouTube, TikTok, LinkedIn, websites, email, and other channels - Building repeatable systems for content capture, editing, approval, scheduling, publishing, and reporting - Tracking content performance and improving based on results - Coordinating with field staff to capture usable content from real projects - Helping turn completed jobs into marketing assets, case studies, and educational content - Supporting brand positioning, campaign strategy, and audience growth - Helping build the foundation for a future marketing/content division This role will involve both creative work and execution. We need someone who can make content, manage content, and build systems so the process becomes scalable. Who This Role Is For This role is for someone who wants ownership. You may be a content creator, social media manager, video editor, marketing coordinator, digital marketer, or creative generalist who wants to move into a more strategic role. You should be comfortable wearing multiple hats, especially in the beginning. Some days may involve planning posts and editing video. Other days may involve helping film a field project, building a project page, setting up an ad campaign, creating assets, organizing content libraries, or turning raw footage into a polished story. The ideal candidate is creative but also organized. They can think about hooks, storytelling, visuals, and audience growth, but they also understand deadlines, systems, file management, campaign structure, and consistency. This role is best suited to someone who can grow with the company and eventually help manage other creators, contractors, editors, or marketing staff. Key ResponsibilitiesSocial Media Management You will help manage and grow multiple social media channels by creating consistent, high-quality content that supports the brand and drives business results. This includes: - Developing content calendars - Publishing across multiple platforms - Writing captions and post copy - Creating short-form video content - Repurposing long-form content into social clips - Monitoring engagement and comments - Identifying trends and content opportunities - Maintaining a consistent brand voice and visual style - Tracking what performs and improving future content accordingly Video Production & Editing Video will be a major part of this role. You will help film, edit, and package video content for social media, websites, ads, and long-form channels. This may include: - Field footage - Project walkthroughs - Educational videos - Service explainers - Before-and-after content - Client problem stories - Remote-location project content - Interview-style content - YouTube episodes - Reels, Shorts, and TikToks - Ad creatives - Website videos You do not need to be a Hollywood-level filmmaker, but you do need to understand how to make content that is clear, engaging, credible, and watchable. YouTube Channel / Series Development One of the major opportunities is helping develop a dedicated YouTube channel and video series around travelling to remote locations and helping people with difficult or unusual pest and wildlife-related problems. This may include helping with: - Series concept development - Episode planning - Story structure - Shot lists - Field filming - Editing - Thumbnails - Titles - Descriptions - Shorts and clips from each episode - Website companion pages - Social media distribution - Audience growth strategy The goal is to create a repeatable content format that can build trust, generate leads, educate the market, and become a recognizable media asset for the company. Paid Advertising You will help create and manage ad campaigns that support lead generation, brand awareness, recruitment, specific services, project launches, and future product opportunities. This may include: - Creating ad copy and creative assets - Setting up campaigns - Testing different audiences and messages - Monitoring performance - Reporting on results - Improving campaigns over time - Coordinating landing pages and website content with ad strategy Experience with Meta Ads, Google Ads, YouTube Ads, TikTok Ads, or LinkedIn Ads is helpful. Website Content, Project Pages & Blog Support We want completed projects and field work to become long-term marketing assets. You will help create and manage website content such as: - Project pages - Blog posts - Case studies - Service pages - Educational pages - Video-supported landing pages - Campaign pages - Remote project stories - Before-and-after features The goal is to turn real work into useful, searchable, credible content that helps customers understand what we do and why it is different. Content Distribution System A major part of this role is building a scalable system. We do not just need someone to post randomly. We need someone who can help create a repeatable process for capturing, organizing, editing, publishing, repurposing, and measuring content. This may include: - Content calendars - File organization - Asset libraries - Editing workflows - Approval processes - Posting schedules - Cross-channel distribution plans - Templates for recurring content types - Campaign tracking - Performance reporting - Contractor or freelancer workflows - Systems for collecting content from field staff As the company grows, this system should become the foundation of a dedicated marketing/content division. What We’re Looking For We are looking for someone with experience in some or most of the following: - Social media management - Short-form video creation - Long-form video editing - Content planning - Digital advertising - Campaign management - Website content creation - Blog or case study writing - Graphic design or visual asset creation - YouTube channel management - Brand storytelling - Content repurposing - Basic SEO - Landing page or project page creation - Analytics and performance reporting - Building repeatable marketing systems You do not need to be world-class at every single area. But you should be strong enough across content, video, and digital marketing to help build a serious marketing engine. Helpful Tools & Platform Experience Experience with any of the following would be valuable: - Instagram - Facebook - YouTube - TikTok - LinkedIn - Meta Business Suite - Google Ads - YouTube Studio - Canva - Adobe Premiere Pro - DaVinci Resolve - Final Cut Pro - CapCut - Photoshop - Illustrator - WordPress or other website platforms - Webflow, Wix, Squarespace, or similar tools - Google Analytics - Search Console - Email marketing platforms - Project management tools - AI-assisted content tools Specific tools matter less than the ability to create strong content, stay organized, and learn quickly. Ideal Candidate You may be a strong fit if you: - Are creative, organized, and self-directed - Can create content from rough ideas and real field work - Understand how to tell a story visually - Can film and edit video - Know how to manage multiple social media channels - Understand the difference between content that looks good and content that performs - Can write clear captions, hooks, titles, and basic marketing copy - Are comfortable working around field operations and real projects - Can help build a YouTube channel or recurring video series - Are interested in travel, field work, wildlife, environmental issues, or difficult service problems - Can manage ad campaigns or are willing to become strong at it - Can build systems, not just create one-off posts - Want to grow into a leadership role as the marketing function expands Future Growth Opportunity This role has significant room to grow. The goal is not just to hire someone to post content. The goal is to build a scalable marketing and media function around the company. For the right person, this role could grow into a manager-level or director-level position responsible for building and leading a marketing/content division. As the company expands, this may include managing: - Social media staff - Videographers - Editors - Freelancers - Ad specialists - Writers - Designers - Content coordinators - Campaign managers The right person will have the prospect to help define the systems, standards, channels, strategy, and team structure from the beginning. What Makes This Role Different This is a rare opportunity to build a marketing engine around work that is genuinely interesting. The company is not trying to manufacture content out of nothing. There are real projects, real field problems, real locations, real technical challenges, real customers, and real stories to tell. The opportunity is to capture that work properly, package it well, distribute it intelligently, and turn it into brand growth, lead generation, public education, and long-term media value. This role is ideal for someone who wants to be part content creator, part marketer, part storyteller, part campaign builder, and part future department leader. Not a Fit If This role is probably not a fit if you: - Only want to schedule posts from pre-made assets - Do not want to help film or edit content - Are uncomfortable with field-based or real-world service content - Need every task fully defined before starting - Are not interested in building systems - Do not want to work across multiple platforms - Are only interested in one narrow area of marketing - Are uncomfortable with fast-moving, entrepreneurial environments About Humane Solutions Humane Solutions is an established service business using innovation, field expertise, technology, and modern communication to solve complex wildlife and pest-related problems. We are building a stronger public brand around the work we do, the problems we solve, and the systems we are developing. Our goal is to educate the market, generate high-quality opportunities, build trust at scale, and create content that reflects the quality and complexity of our work. We are looking for someone who can help turn that vision into a consistent, scalable marketing operation. How to Apply Please send: - A short introduction - Examples of social media accounts, campaigns, videos, websites, blogs, or content projects you have worked on - Links to video edits, reels, shorts, YouTube content, graphics, ad campaigns, or other relevant work - A brief explanation of your role in those projects - A note about why this kind of hands-on, growth-oriented marketing opportunity interests you We are especially interested in people who can both create content and build systems. This is an opportunity to help build the marketing foundation for a growing company, with the potential to move into a leadership role as the function expands. Pay: $20.00-$35.00 per hour Benefits: - Dental care - Extended health care Work Location: In person Apply on Kit Job: kitjob.ca/job/2oksgq