Canada

Marketing Communications Manager (Vaughan)

Marketing Communications Manager (Vaughan)
Description
About Our Client This manufacturing company located in the GTA is looking for a full time permanent Marketing Communications Manager. Responsibilities - Develop integrated marketing communication plans aligned with business goals and product strategies/roadmaps. - Collaborate with product management, engineering, and sales teams to translate technical features into customer-focused value propositions. - Support go‑to‑market strategies for new product launches, including messaging, collateral, and promotional campaigns. - Develop annual MACOM budget, key projects, and monitor their progress. - Produce high quality content such as brochures, case studies, white papers, technical articles, presentations, and company websites. - Manage digital content across company websites, social media channels, and various email platforms. - Ensure brand and messaging consistency across all communication materials. - Plan and execute multi‑channel marketing campaigns (email, digital ads, print, trade publications, and social media). - Track campaign performance and optimize based on data‑driven insights. - Coordinate with external agencies, designers, and vendors when needed. - Organize and support industry trade shows, conferences, and customer events. - Develop booth messaging, product displays, and promotional materials. - Manage event logistics and post‑event follow‑up activities. - Support internal communication initiatives, including newsletters, announcements, and employee engagement campaigns. - Work with leadership to ensure consistent messaging across the organization. - Maintain relationships with industry media and trade publications. - Draft press releases, product announcements, and thought‑leadership articles. - Monitor and report brand perception and ensure alignment with corporate identity. Requirements - Bachelor’s degree in Marketing, Communications, Business, Engineering, or related field. - Experience in industrial, manufacturing, engineering, or B2B environments strongly preferred. - Strong writing and editing skills with the ability to simplify complex technical information. - Familiarity with digital marketing tools (CRM, CMS, email automation, analytics). - Ability to manage multiple projects and deadlines in a quick‑paced environment. - Knowledge of industrial products, automation, manufacturing processes, or engineering concepts. - Experience with graphic design tools (Adobe Creative Suite, Canva). - Understanding of SEO, SEM, and digital advertising. - Ability to create video scripts or basic multimedia content. - Strong collaboration and communication skills across cross‑functional teams. #J-18808-Ljbffr Apply on Kit Job: kitjob.ca/job/2og55w
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