Marketing Assistant / Content Creation, Salmon Arm

Lake Life Day Spa is looking for an experienced Content&Marketing Assistant to take ownership of the execution side of our marketing across social media, email, website, and e-commerce.

Education Requirements

1–2 years of experience in Marketing / Content Creation

Responsibilities&Compensation: Responsibilities :

Weekly Content Execution

Create and publish:

1 high-quality Reel per week (filming + editing using CapCut or similar)

2 feed posts per week (1 carousel + 1 static via Canva)

4 story sets per week (Monday–Thursday)

Content Creation

Capture video and photo content in-spa using iPhone

Plan and execute content based on direction and shot lists

Stay current on what is working in social media (hooks, structure, messaging, not trends for the sake of trends)

Email&SMS Marketing

Create and schedule 2 email campaigns per month (FloDesk or similar such as Mailchimp)

Manage opt-ins, lead magnets, and basic segmentation

Website&E-Commerce

Upload and manage products on Shopify (images, descriptions, collections, organization)

Perform light website updates (imagery, layout, content updates)

Ensure proper image sizing, formatting, and optimization

Design&Brand Execution

Create on-brand graphics and marketing materials (Canva / Photoshop)

Design in-house print materials (posters, signage, promotions)

Maintain consistency across all visual touch-points

What You Bring:

Social media content creation and management

Shopify (product uploads, collections, organization)

CapCut or similar video editing tools

Strong understanding of:

What content performs (hooks, structure, messaging)

Measuring performance (engagement, DMs, conversions, not just likes)

Experience with:

Basic marketing KPIs

Lead magnets, opt-ins, and segmentation

Writing&Communication:

Strong copywriting skills; ability to write clearly, concisely, and on-brand

Familiarity with AI tools (ChatGPT or similar) used to refine and enhance writing, not replace it

Technical Understanding:

Basic SEO awareness

File sizing, aspect ratios, and image optimization

Nice To Have:

Warm and engaging personality—clients feel taken care of in your presence

Organized, professional, and solutions-oriented—even when it’s busy

Confident with digital tools such as Gmail, Google Drive, Excel, Canva, Shopify, and general digital scheduling platforms

You thrive on structure and clear systems, and you're naturally detail-focused

A self-starter and emerging leader—you take initiative, anticipate needs, and work independently without micromanagement

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